PLACE in the Press

Chris Stuart shares the key to sustainable real estate teams

June 14, 2021

Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy…

Why Building Lifetime Engagement is Critical for Your Real Estate Business

May 30, 2021

You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it.

According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table.

Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies…

Ben Kinney & Chris Suarez Make RISMedia 2021 Real Estate Newsmakers List

Feb 5, 2021

Ben Kinney and Chris Suarez co-founded PLACE, Inc., a full-service real estate and technology platform that provides accounting, HR, legal, marketing, talent acquisition and industry services…

Ben Kinney, Chris Suarez launch new brand-agnostic platform

Feb 12, 2020
Place Inc. will handle a variety of business tasks for teams, which will be able to keep their existing branding and remain in their brokerages. Ben Kinney and Chris Suarez, who both lead growing real estate companies in the Pacific Northwest, Wednesday announced the launch of a new platform meant to help teams deal with an array of business tasks while also allowing them to keep their existing branding.

Ben Kinney and Chris Suarez launch PLACE Inc, across 50+ cities, 23 states and provinces

Feb 12, 2020
Ben Kinney of Ben Kinney Companies and Chris Suarez of Xperience Real Estate Network announced the launch of PLACE Inc. PLACE launches on day one with 41 of the top producing teams across the US and Canada from a variety of brokerage brands. In 2019 these teams produced a combined $41 million in revenue, $1.5+ billion in closed sales volume, and helped over 4,500 homeowners.