Our Tech Advantage
Our businesses and our relationships are built on proprietary software and technology. Having built the best-in-industry CRM, PLACE eliminates the need for multiple technology platforms. This streamlines our processes and communication while helping us build big businesses and strong, long-term relationships with our customers.
Consumer experience
The PLACE consumer experience, both on websites and our mobile app, is engineered to be visually delightful and functional, and we have optimized the experience for generating buyer, seller, and recruiting leads. Consumers can search for homes, sign up for Listing Alerts, browse top areas, learn more about the local agents, or discover the value of their homes.
We chose PLACE to run our business because of the transparency it provides to our clients so they could see exactly what we’re doing to market their homes.
Plus, In the first month of having PLACE run our lead gen campaigns, we converted 10% of our leads into listings. 37 leads and 3 new listings – now that’s AWESOME!
Jim Blehm, Grand Rapids, MI
Marketing, simplified
We’ve automated marketing for PLACE agents. Beautiful postcards and digital ads are auto-generated for every new listing and “just sold” property on your team, and you can create flyers, social posts, and more with exclusive PLACE design elements in seconds.
PLACE Mortgage Calculator App
PLACE agents use the PLACE Mortgage Calculator App to show clients the value of homeownership over time, including appreciation, principal reduction, and tax savings over time.
Average Savings
Discover YOUR place with PLACE.
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