Ramírez brings extensive experience, a strategic mindset, and exceptional relationship-building skills to drive impactful industry alliances, fuel growth, and propel the company’s success.

Bellingham, Wash.; July 20, 2023 — PLACE, the industry’s only all-in-one technology and business services platform powering top real estate teams at all brokerages and brands, announced today the hiring of Executive Director of Strategic Partnerships Orlando Ramírez. With almost two decades of experience in leadership roles at major brands like Zillow, dotloop, and Keller Williams Realty International (KWRI), Ramírez possesses a unique ability to comprehend and harmonize diverse perspectives in a strategic manner to forge crucial alliances within the industry.

As Executive Director of Strategic Partnerships, Ramírez will play a vital role in driving growth through new partnerships while analyzing business needs to expand revenue opportunities. Ramírez will manage and oversee the development of key business relationships across enterprise sales, strategic corporate partnerships, and cross-functional leadership initiatives, all while helping to enhance brand awareness.

“Because of his tenure in the industry, Orlando understands what pain points top-producing real estate teams face, and we can’t wait to see him use these experiences to innovate and drive key alliances that better serve our partners and their clients,” said Ben Kinney, co-founder of PLACE.

“Orlando’s deep understanding of the industry and its evolution at the team level positions him as a natural liaison for our growing partnership base along with our industry partners, and we are so fortunate to have him on board as we continue to grow,” continued Chris Suarez, co-founder of PLACE.

“With PLACE, teams have the opportunity to maintain their preferred brokerage relationship while benefiting from tailored services and support, ultimately enabling them to better serve their clients, expand, and grow,” said Ramírez. “PLACE is a friend to the broker because its value proposition enables retention, and I look forward to establishing and expanding on those relationships further.”

Ramírez’s impressive career spans across various high-profile roles. Ramírez’s career journey began in restaurant franchising, which ultimately led him to spearhead the opening of 175 market centers within two years at Keller Williams Realty International. His transition to technology, guided by Keller Williams’ Chief Technology Officer, allowed him to discover innovative solutions that seamlessly aligned with the brokerage’s models and systems. He also held industry relations and strategic partnership roles at Pacaso, dotloop, Zillow Group, and Market Leader.

“I was drawn to PLACE because of its people. Ben and Chris share a leadership style that revolves around shared core values of sharing, providing, and helping others, and believe it’s possible to solve anything if we are good people with the intent to do good together,” added Ramírez.


PLACE is the industry’s only all-in-one real estate services and technology platform — for top teams at any brokerage — that makes running a profitable real estate business easier. For more information, please visit place.com or follow us on Facebook, LinkedIn, or Instagram.