PLACE Media Coverage
Chris Stuart shares the key to sustainable real estate teams
June 14, 2021
Industry veteran and newly minted Place, Inc. President Chris Stuart shares his thoughts on real estate teams, simplifying the consumer experience and creating a winning business strategy…
Chris Stuart, President of Place Inc. on Command Your Morning Podcast
June 9, 2021
Catch PLACE President Chris Stuart talking about PLACE on “Command Your Morning” with Nick Baldwin & Jessie Newquist. Learn about why Chris decided to join PLACE and what’s next…
Why Building Lifetime Engagement is Critical for Your Real Estate Business
May 30, 2021
You may have heard the often-cited National Association of REALTORS® (NAR) statistic that 90% of homeowners would use their real estate agent again, but only 12% actually do. What you may not know is the reason behind it.
According to Chris Stuart, president of PLACE, Inc., the real estate industry spends more on customer acquisition than any other industry but doesn’t invest the same amount in customer retention. The numbers back him up, with companies like Southwest and Marriott spending less than 3% of their marketing budget on customer acquisition, while the real estate industry spends a whopping 20% of its marketing dollars to add customers, only to lose them as they leave the closing table.
Of course, retention in real estate is made more difficult by the fact that the average time between real estate transactions is five to seven years, not just a few weeks or months as it would be for retail or travel companies…
Berkshire Hathaway HomeServices CEO steps down to lead Place
May 24, 2021
Place, Ben Kinney’s back-end technology platform, has tapped BHHS CEO Chris Stuart to lead the company as its new president, Inman has learned exclusively…
Ben Kinney & Chris Suarez Make RISMedia 2021 Real Estate Newsmakers List
Feb 5, 2021
Ben Kinney and Chris Suarez co-founded PLACE, Inc., a full-service real estate and technology platform that provides accounting, HR, legal, marketing, talent acquisition and industry services…
PLACE Co-Founder Ben Kinney Once Again Named on Stefan Swanepoel’s The Power 200
Jan 27, 2021
The Power 200, (SP 200) from the Real Estate Almanac, ranks the most powerful and influential leaders in residential real estate. “A multidimensional leader, Kinney operates a diverse real estate empire through his company Ben Kinney Companies, which includes a real estate team, brokerage, coaching and technology firm…”
Ben Kinney, Chris Suarez launch new brand-agnostic platform
Feb 12, 2020
Place Inc. will handle a variety of business tasks for teams, which will be able to keep their existing branding and remain in their brokerages. Ben Kinney and Chris Suarez, who both lead growing real estate companies in the Pacific Northwest, Wednesday announced the launch of a new platform meant to help teams deal with an array of business tasks while also allowing them to keep their existing branding.
Press Releases
Chris Stuart exits his current role as Berkshire Hathaway HomeServices CEO to join PLACE Inc. as President
May 24, 2021
PLACE, an end-to-end real estate technology platform that exclusively partners with top real estate teams and brokerages, announced today that Chris Stuart is joining its executive leadership team as the company’s first president…
Ben Kinney and Chris Suarez launch PLACE Inc, across 50+ cities, 23 states and provinces
Feb 12, 2020
Ben Kinney of Ben Kinney Companies and Chris Suarez of Xperience Real Estate Network announced the launch of PLACE Inc. PLACE launches on day one with 41 of the top producing teams across the US and Canada from a variety of brokerage brands. In 2019 these teams produced a combined $41 million in revenue, $1.5+ billion in closed sales volume, and helped over 4,500 homeowners.
Partner Announcements
PLACE Deepens California Presence with Orange County Dominator
Cesi Pagano and Associates Properties International joins the PLACE network Bellingham, WA; July 26, 2021 -- PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today that Cesi...
PLACE Announces California Inland Empire Partnership
The Robert and Christy Thompson Real Estate Team in Corona, CA Joins the PLACE Network Bellingham, WA; July 23, 2021 -- PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced...
PLACE Deepens Texas Expansion with Top Houston Real Estate Business
The Gremillion Group led by CEO Tracy Gremillion joins the PLACE network Bellingham, WA; July 21, 2021 -- PLACE, a tech-enabled real estate platform that partners exclusively with top producers empowering their business growth and profitability, announced today...
PLACE Expands to Raleigh, NC
Team Ruby Henderson of Keller Williams Raleigh joins the PLACE network Bellingham, WA; July 20, 2021 -- PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today that...
PLACE Expands to Alabama
Apollo Property Group led by Cody Cummings and Paul Mielke joins the PLACE network Bellingham, WA; July 16, 2021 -- PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today...
PLACE Deepens Presence in Miami, FL
The KREN Group led by CEO Pedro Casanova joins the PLACE Network Bellingham, WA; July 12, 2021 - PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today that The KREN Group...
PLACE expands to Tampa, FL with the Griffin Group
The Griffin Group led by CEO Christina Griffin joins the PLACE platform Bellingham, WA; July 12, 2021 - PLACE, an end-to-end real estate technology platform that partners exclusively with top real estate teams and brokerages, announced today that The Griffin Group is...
Real Estate Executive Lucas Sherraden Partners With PLACE to Launch Freedom RE Homes
May 5, 2021 - PLACE announced today that real estate executive, Lucas Sherraden, has joined the platform to launch RE Freedom Homes in Colorado Springs, CO. Sherraden, a well-respected real estate veteran brings with him over 20 years experience...
PLACE Expands to Oklahoma with Veteran Real Estate Coach and Seasoned Agent, Dru and Shanna Lee
May 3, 2021 - PLACE announced today that Dru and Shanna Lee have joined the real estate technology platform, expanding the network to Oklahoma City and Edmond, Oklahoma. Shanna and Dru bring with them a combined passion and experience in coaching and leadership...
Ben Kinney & Chris Suarez Letter to Partners
December 31, 2020 - Dear PLACE, It was less than a year ago that we came together as a new family, with a new vision, meeting new friends, and wearing a new logo and new name. Little did we know at the time just how important that name would become. Never before in...