PLACE Expands in Utah

Spring Bengtzen Partners with PLACE For Next Level Growth

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“I know that in order to go to that next level in business and in life, it’s strategic to do it with the right people. Having high caliber business partners and mentors makes a world of difference in getting there. PLACE is that partner.”

Utah Life Real Estate Group owner Spring Bengtzen says this partnership with PLACE will elevate her business, expand offerings to agents, and fuel expansion.

SALT LAKE CITY, Utah, March 2024 – PLACE, the industry’s only all-in-one platform for top teams at any brokerage, has announced that Spring Bengtzen and Utah Life Real Estate Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier via recruiting systems, retention tools, productivity rhythms, business services, and investment opportunities.

Bengtzen’s Utah Life Real Estate Group is one of the largest and most successful teams in the United States, with 80 agents, $350 million in volume, and 750 homes sold in 2023. After several years of sales success, Bengtzen started her real estate team in 2010. While she saw steady growth, it wasn’t until she hit a plateau in 2020 that she decided to adopt a true CEO mindset and transform her business. In just 4 years, Utah Life has grown from 12 to 80 agents, and Bengtzen has launched a coaching and training company.

PLACE, renowned for its comprehensive support system for real estate professionals, offers unmatched resources in recruiting, retention, productivity, and business growth services. Bengtzen will unlock pivotal advantages for her team, including access to comprehensive health insurance, marking a significant step forward in employee benefits. PLACE’s strategic playbook for business expansion opens new avenues for growth, allowing Utah Life Real Estate Group to extend its reach and influence.

Reflecting on the partnership, Bengtzen expressed her enthusiasm, “We have a great business. I’m proud that as we’ve grown, we’ve maintained strong profit margins through a challenging market. I know that in order to go to that next level in business and in life, it’s strategic to do it with the right people. Having high caliber business partners and mentors makes a world of difference in getting there. PLACE is that partner.”

As PLACE and Utah Life Real Estate Group join forces, the focus will be on business expansion and on creating a meaningful impact on the team’s agents. Agents will gain a clear career path, organizational leadership opportunities and access to additional wealth-building tactics. Utah Life Real Estate group will now have access to additional business services, including marketing, HR and finance, that will make operations and scaling easier. “There’s a next level for me, and there’s a next level for my agents. PLACE’s foundation with health insurance is massive. I can provide my team with a true growth plan,” she said. “We have so many systems and offerings dialed in and performing at a high level. However, there’s always more we can do. I think my agents deserve more and partnering with PLACE will provide more immediately,” she shared. “It’s not just ‘Let’s build a bigger business,’ it’s ‘Let’s build a bigger life’ and I believe PLACE is going to help us do that.”

Bengtzen now looks to take her business to the next level, and believes partnership and infrastructure is the path forward. This collaboration is set to market a new era of growth and innovation for Bengtzen’s already impressive real estate empire.

“Spring’s business is one of the most amazing businesses I’ve had the opportunity to see,” shared Ben Kinney, co-founder of PLACE. “Though I firmly believe Spring has the capability to excel on her own, our unified vision at PLACE is about amplifying that success. Together, we can make the journey not just faster but also more enjoyable. It’s all about achieving great things while having a good time doing it.”

“Spring Bengtzen and her team at Utah Life Real Estate Group embody the spirit of innovation and commitment we value at PLACE,” stated Chris Suarez, co-founder of PLACE. “Their dedication to excellence and drive for continuous growth align perfectly with our mission. We’re excited to partner with such a dynamic and forward-thinking group, and we look forward to the incredible achievements we’ll accomplish together.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“We have so many systems and offerings dialed in and performing at a high level. However, there’s always more we can do. I think my agents deserve more and partnering with PLACE will provide more immediately.”

Hear more from Spring Bengtzen and Ben Kinney

Interested in what a PLACE partnership could do for your business? Find your PLACE.