South Carolina’s The King Group partners with PLACE for “layers of accountability”
“I’m excited to tap into PLACE for next-level support from experts in different fields.”
COLUMBIA, S.C., May 2023 —PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Will King and The King Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Will King owns and operates The King Group, an elite real estate business in Columbia, serving the Midlands region of South Carolina. Since 2018, The King Group has closed more than $55 million in sales volume, helping 225 families buy and sell real estate.
Will was a radio broadcaster for 12 years and then managed an insurance agency in the automotive space for five years before becoming a Realtor® in 2018. “Everything I had done before prepared me for my career in real estate,” Will explained. “The radio industry taught me to communicate effectively, and I learned to lead a sales team in the automotive industry.”
Will’s wife, Sarah, was a nurse practitioner before joining forces with Will in 2019. The pair led their team to approach client relationships as consultants who support and advise others towards real estate goals. “Everyone has a reason to buy, sell, and build wealth, and we want to help them achieve those goals,” said Will. “There is generally a very personal element in clients’ reasons to buy or sell, so we guide them with utmost care. That’s why we believe real estate is about people, not properties.”
Will believes his team will better focus on skill development and relationship building by leveraging PLACE services and systems. “This partnership will allow every team member to focus on what they do best – helping clients achieve their real estate goals,” Will said. “The entire team will have access to a network of top agents they can build relationships with, both professionally and personally.”
“Will and Sarah have built a tremendous business through the power of relationships,” said Ben Kinney, co-founder of PLACE. “They value growth and recognize the opportunities they have to grow with PLACE. I’m glad to partner with and provide the systems and support for them to expand their business.”
“Will and Sarah have built a team committed to the client’s goals and best interests,” said Chris Suarez, co-founder of PLACE. “PLACE will help Will and Sarah create and seize opportunities for themselves, their team, and their clients.”