The Houk Group Partners with PLACE to Scale Operations and Elevate Agent Success
“I’m most excited about what my current and future team members will gain from this partnership. The opportunities, world-class training, financial education, and benefits solidify the integrity of what we offer. Now
I get to focus on executing.”
BATON ROUGE, La., FEBRUARY 2025 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Tim Houk and The Houk Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Tim Houk, owner and operator of The Houk Group, leads a top-performing team serving the areas of Baton Rouge, Louisiana, and Nashville and Franklin, Tennessee. With over 2,300 lifetime transactions and 106 units closed for over $40 million in sales volume in 2024 alone, The Houk Group has built a reputation for delivering exceptional service and fostering a culture of growth.
Houk entered the real estate industry in 2006. His family always thought he should go into healthcare because of his passion for helping people, but Tim was more drawn to a career in business. Real estate provided the perfect balance—offering both entrepreneurial freedom and the ability to serve others in a meaningful way. “I saw an opportunity to help people while building a business,” Houk shared. “It was a win-win.”
By 2010, Houk realized the key to long-term success was leverage. He left Keller Williams Family Reunion that year with a firm belief in building a team and immediately made his first hire—an operations professional whom he promised would earn six figures within a year if they kept him focused on his highest-value activities. “Six months later, my operations person transitioned into sales, and a year later, we hit that goal together,” Houk said. Over the years, The Houk Group continued to evolve, learning the importance of not only finding talent but also developing the habits, rhythms, and skills that drive success.
For Houk, PLACE provides a framework that allows him to focus on his strength while ensuring his agents have the resources they need to thrive. “I’m most excited about what my current and future team members will gain from this partnership,” he said. “The opportunities, world-class training, financial education, and benefits solidify the integrity of what we offer. Now I get to focus on executing.”
“Tim has built a business that prioritizes growth, integrity, and creating opportunities for his agents,” said Ben Kinney, co-founder of PLACE. “We’re excited to support The Houk Group as they scale their impact and continue delivering exceptional service in Baton Rouge and Nashville.”
Chris Suarez, co-founder of PLACE, added, “Tim’s leadership and commitment to personal and professional growth align with everything we stand for at PLACE. His vision for developing agents and creating an environment focused on growth and culture makes him an outstanding partner, and we look forward to seeing his team thrive in this next phase.”
With the support of PLACE, The Houk Group is positioned for strategic expansion, providing agents with the tools, training, and resources to build lasting success while continuing to offer unparalleled service to clients across Louisiana and Tennessee.
