Team Ruby Henderson of Keller Williams Raleigh joins the PLACE network 

Bellingham, WA; July 20, 2021 — PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today that Team Ruby Henderson of Keller Williams Raleigh is now powered by PLACE.

Team Ruby Henderson has been serving Raleigh-Durham and North Carolina’s Research Triangle for more than 20 years. An iconic brand and business built on delivering a high level of client service, the team sold approximately $47 million in volume in 2020. CEO Ruby Henderson selected PLACE to power the next phase of the business’ growth. 

As a leader, Henderson is focused on providing opportunities and world-class resources for her agents. She sees the PLACE partnership model as a comprehensive business solution that will propel her agents to a limitless future and help them grow as real estate professionals. 

“PLACE provides us the structure to continue to scale,” Henderson said. “The Brivity technology and backend systems will streamline our business and empower our agents’ growth. Their potential is truly unlimited because of the PLACE Leverage and Opportunity Models. I am confident that providing this additional value will positively impact our people’s futures.” 

“While we have exceptional talent on our team, PLACE has resources and benefits we could not offer on our own,” she continued. “The tangible business-building systems and training are powerful additions to the value we provide. And our agents have the opportunity to connect with a network of like-minded top producers.” 

Henderson describes the PLACE partnership as a natural progression fueled by a shared culture. Members of Team Ruby Henderson drive a high level of service to their clients and to each other. 

“Knowing Ben (Kinney) and Chris (Suarez) and who they are as people as well as business leaders is important to me,” Henderson said. “I want our team to continue to build on that type of culture.” 

PLACE Co-founder Ben Kinney echoed the alignment on culture. “Over time, I have built a strong relationship and friendship with Ruby,” he said. “While her business is impressive, what continues to stand out even more is her emphasis on putting people first. She is not focused on the deal or the dollars. Her focus is on delivering the dream of homeownership. That is who we are at PLACE and we are excited to welcome Team Ruby Henderson to our network.”