Yoffie Real Estate Group partners with PLACE to streamline growth objectives

Interested in what a PLACE partnership could do for your business? Find your PLACE.

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“I understand economies of scale. Bringing different perspectives and skills to the table is energizing for me.”

Shannon and Jon Yoffie set plans to grow a team of ambitious agents with complementary skills and a collective drive for success.

EL DORADO HILLS, Calif., March 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Shannon and Jon Yoffie and the Yoffie Real Estate Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Shannon and Jon Yoffie are elite Realtors® and co-founders of Yoffie Real Estate Group serving the El Dorado Hills, Sacramento, and Truckee-Tahoe markets. Over the past two years, this award-winning team has been trusted real estate advisors to over 80 buyers and sellers, transacting $85 million in sales volume.

Shannon became a Realtor® in 2007 with the goal of turning her passion for real estate into a part-time career. “No one told me that real estate is not a part-time thing, but actually more time-consuming than a nine-to-five job,” she laughed. “You have to work all the time to grow a successful business.” For the first few years, Shannon grew her business slowly and organically during the Great Recession, learning all she could. By 2012, when the market came back to life, her career was thriving.

In 2017, Shannon’s husband, Jon, stepped away from a 30-year career in corporate sales, marketing, and media management, including 11 years serving the homebuilding industry.

It was the perfect opportunity to join Shannon in starting their team, Yoffie Real Estate Group. “At first, while I was learning the ropes, I used my marketing background to help the business grow. Over time we realized our skill sets were perfectly complementary and we began sharing more real estate responsibilities,” said Jon. “The business has grown exponentially — working together is a blessing.”

The two have built a small and powerful team and are now focused on growing and helping other agents grow their business alongside them. “I like to work as a team,” said Shannon. “I understand economies of scale. Bringing different perspectives and skills to the table is energizing for me.”

Shannon and Jon partnered with PLACE to leverage all the tools and systems PLACE has built that will help them continue to grow, attract new team members, and walk a path where everyone will be successful. “We are bumping up against the ceiling. We can continue to do what we’re doing and make a nice living,” said Jon. “You hit a point in your growth curve where to continue growing you can no longer just do more. You need to do things differently. There are a lot of agents who feel the same way and who will benefit from being on a team that provides the tools and services we now have. We have a plan to expand into different market segments, different price points, and different geographies. When we started looking at how we could do it ourselves, we realized that PLACE already has all the tools and systems we need.”

The Yoffies plan to build a team of players who have similar ambitions. “With PLACE, we are confident we will quickly put together a team of professionals who have complementary skills and can work together to help our clients achieve their real estate dreams,” explained Jon. “Having a group of people who are all doing the same things in parallel, something we most commonly see in teams, is not leverage. We are excited about putting all the right pieces in place!”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“We have a plan to expand into different market segments, different price points, and different geographies. When we started looking at how we could do it ourselves, we realized that PLACE already has all the tools and systems we need.”

“Shannon and Jon are tremendously successful and their desire to help others achieve success is exciting,” said Chris Suarez, co-founder of PLACE. “They have a clear vision for growth and a solid perspective of how PLACE fits into their goals. I look forward to seeing their plan unfold.”

“Shannon and Jon are great at marketing and serving their clients at the highest levels,” said Ben Kinney, co-founder of PLACE. “Partnering with PLACE is going to help them systemize administrative efforts and recruit the kind of team members they seek for growth and service.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.