May 5, 2021 – PLACE announced today that real estate executive, Lucas Sherraden, has joined the platform to launch RE Freedom Homes in Colorado Springs, CO.   

Sherraden, a well-respected real estate veteran brings with him over 20 years experience owning, operating and overseeing multi-million-dollar real estate businesses. He is the regional director for Keller Williams’ Colorado Region and owns three brokerages in Colorado and Missouri. He is also a KW MAPS Coach and Keller Williams University Instructor. 

Through his executive leadership roles, he experienced first-hand how dedicated coaching and relentless accountability exponentially improves the lives of agents. 

“I moved into real estate in 2009 after spending 20 years as a pastor with a focus on building real estate businesses that consistently provide a level of service that’s rooted in excellence and truly caring for the client,” said Sherraden. “That passion drove me to bring my coaching, leadership, accountability, and mastery to my own roles as CEO and Regional Director.”

“PLACE brings together the whole package for top producers who want proven methods to scale their businesses operationally and with a platform that meets today’s changing consumer preferences,” added Sherraden. “But most importantly, PLACE offers a strong vision of accountability through coaching and mentorship – which are core to my trajectory and success.”

PLACE is a proprietary end-to-end technology platform that delivers a complete suite of business services exclusively to top agents, teams, and brokerages across the US and Canada. PLACE currently operates in over 70 locations across North America. For more information, visit