Premier Property Solutions Team Joins PLACE to Drive Growth, Profitability, and Agent Success
“I’ve worn a million hats as a team owner, constantly reinventing the wheel—often at the expense of profitability. PLACE provides the proven systems, support, and mentorship that allow us to build a scalable and profitable business. We now have the structure to maximize our strengths, the guidance to navigate challenges, and the opportunity to create lasting, meaningful relationships so we can build extraordinary lives and serve our clients at the highest level.”
CHARLOTTE, NC., FEBRUARY 2025 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Nicole McAlister and the Premier Property Solutions Team are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Nicole McAlister, owner and operator of the Premier Property Solutions Team, leads a top-producing team serving the Greater Charlotte Metro Area, including Huntersville, Ballantyne, Matthews, Fort Mill, and beyond. In 2024, her team closed 239 transactions, representing over $111 million in sales volume. Over her career, Nicole has helped more than 1,450 families buy and sell real estate and consistently ranks among the top 1% of agents and teams in her market.
Nicole entered the real estate industry in 2014, looking for a career that would allow her to fully utilize her natural relationship-building skills while offering unlimited growth and leadership opportunities. “I was lost and confused in my career and wanted something where my success wasn’t limited by anyone other than myself,” she said. That pursuit of growth and autonomy led her to real estate, where she quickly found her stride.
As she built her team, Nicole learned valuable lessons about leadership, hiring, and the importance of culture. “In the beginning, it was all about adding bodies,” she said. “I learned—after much trial and error—that the quality of the people you choose to be in business with is far more important than the quantity.” Over the past decade, she has built a team focused on relationships, collaboration, and long-term success. “It is important to me that everyone is working towards an extraordinary life through lasting and attainable habits,” shared Nicole.
For Nicole, partnering with PLACE is the next step in scaling her business while providing her agents with world-class resources. “I’ve worn a million hats as a team owner, constantly reinventing the wheel—often at the expense of profitability,” she said. “PLACE provides the proven systems, support, and mentorship that allow us to build a scalable and profitable business. We now have the structure to maximize our strengths, the guidance to navigate challenges, and the opportunity to create lasting, meaningful relationships so we can build extraordinary lives and serve our clients at the highest level.”
“Nicole’s passion for growth and her commitment to creating opportunities for her agents align perfectly with PLACE’s mission,” said Ben Kinney, co-founder of PLACE. “We’re excited to help her scale and build a more profitable, sustainable business with the right tools and support.”
“Nicole has built a strong, relationship-driven business, and her decision to partner with PLACE reflects her dedication to continuous improvement,” said Chris Suarez, co-founder of PLACE. “We’re honored to support her journey as she refines her operations, strengthens her leadership, and expands opportunities for her team.”
With this partnership, the Premier Property Solutions Team is poised for a new level of success, focused on profitability, balance, and creating long-term opportunities. “I’m excited for this journey,” said Nicole. “I can’t wait to see where PLACE takes us.”
