Nick Ratliff Partners with PLACE to Leverage World-Class Business Services, Technology, and Training in Central Kentucky
“I’m looking forward to the impact PLACE’s training and marketing will have on our team’s productivity. This partnership gives us the chance to raise the bar for our clients and create even more opportunities for our agents.”
LEXINGTON, Ky., December 2024– PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Nick Ratliff and the Nick Ratliff Realty Team are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Nick Ratliff, owner and operator of Nick Ratliff Realty Team, serves Central Kentucky, including Lexington, Georgetown, Versailles, and the surrounding areas. His team served 68 clients last year. Since starting his career, Ratliff has overseen approximately 1,200 transactions, equating to over $290 million in lifetime sales.
Nick Ratliff’s journey into real estate began in 2004 while he was pursuing an MBA. With a background in electrical engineering and experience working for a tech start-up, Ratliff decided to apply his analytical and strategic skills to real estate. His initial focus was on building small spec homes, but after the market downturn in 2008, he transitioned into full-time real estate sales.
Building the Nick Ratliff Realty Team was a natural evolution of his business. In 2010, after receiving his broker license, Ratliff started his own boutique firm, driven by the need to provide better service to the growing number of clients interested in his listings. His team was early to adopt real estate CRM technology to help generate leads and streamline processes. “I’ve always enjoyed creating systems for my team that help generate a consistent approach to the complex real estate process,” Ratliff said. “Forming the team allowed us to give each client the attention they deserve.”
The decision to partner with PLACE came after years of following the success of PLACE co-founder Ben Kinney. “I’ve known Ben for over a decade, and his systems and business models are the reason I have a team today,” Ratliff said. “When I attended PLACE’s Audit Experience this summer, it felt like the perfect time to take the next step in growing my business. PLACE adds new layers to the systems I’ve built, and the level of support they offer is beyond anything I could have imagined.”
By partnering with PLACE, the Nick Ratliff Realty Team will gain access to a suite of business services, including marketing, operations, and coaching. Ratliff is particularly excited about the added technology support and the potential to further develop his team. “I’m looking forward to the impact PLACE’s training and marketing will have on our team’s productivity,” he shared. “This partnership gives us the chance to raise the bar for our clients and create even more opportunities for our agents.”
“We’ve known Nick for a long time, and we’re thrilled that he’s chosen to partner with us,” said Ben Kinney, co-founder of PLACE. “We’re excited to help him scale his business and support his team as they continue to grow. Nick’s dedication to his clients and his team aligns perfectly with what we stand for at PLACE.”
“Nick Ratliff and his team have built a foundation of trust and integrity that resonates with us,” said Chris Suarez, co-founder of PLACE. “We look forward to helping them elevate their business through the tools and systems PLACE provides, and we’re excited to see the long-term success this partnership will bring.”
