Monica Hayes Partners with PLACE to Unlock Training, Systems, and Growth Opportunities
“PLACE brings us the coaching, training, and systems we’ve been searching for to streamline our operations. The technology platform is a game-changer, and the ability to provide health benefits and stock options to our team is unmatched in our market.”
IOWA CITY, IOWA, March 2025 —PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Monica Hayes and the Hayes Team are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Monica Hayes, owner and operator of the Hayes Team, serves Eastern Iowa, including Johnson and Linn counties and the surrounding areas. In 2024, the team helped 155 clients buy or sell homes, achieving over $43 million in sales volume. Over the course of her career, Hayes has surpassed $300 million in lifetime sales.
Hayes began her real estate career in 2012, transitioning from a successful tenure in hospice care and social work. Leveraging her background in senior care and community education, Hayes quickly established herself as a trusted resource for clients navigating complex and emotional real estate transitions. “Real estate allowed me to use both my creative side and my passion for helping people,” said Hayes. “It felt like a natural extension of the skills I had honed in social work, only now I could also offer my clients a pathway to achieving their goals.”
In 2015, Hayes’ husband Jason joined the business, bringing his expertise as a master electrician and business professional. The pair focused on creating an intentional, supportive environment for both their clients and their team. By 2019, they expanded by adding agents, formalizing the Hayes Team’s approach to mentorship and development. “We started as a way to handle overflow, but our mission evolved to truly grow agents into thriving professionals. Our focus has always been on helping agents succeed in both business and life,” Hayes explained.
Partnering with PLACE represents the next chapter for the Hayes Team, offering them advanced tools and resources to continue their mission. “PLACE brings us the coaching, training, and systems we’ve been searching for to streamline our operations,” said Hayes. “The technology platform is a game-changer, and the ability to provide health benefits and stock options to our team is unmatched in our market.”
Hayes also emphasized PLACE’s role in solving the “leadership loneliness” she’d felt as her business grew. “PLACE provides accountability for me, helping our team sharpen our roles and focus on what matters most. The support from a community of like-minded operators has been transformative,” she said. “We’re excited to elevate our client experience and ensure our agents reach their highest potential.”
“Monica has built a team rooted in care and innovation,” said Ben Kinney, co-founder of PLACE. “The team’s dedication to their agents and clients is remarkable, and we’re excited to help them achieve even greater success through our systems and support.”
“Monica’s ability to combine empathy with a sharp business sense makes her a natural leader in this industry,” said Chris Suarez, co-founder of PLACE. “We’re honored to partner with the Hayes Team and look forward to helping them grow their impact across Eastern Iowa.”
