Carl Medford and The Medford Team build on a legacy of success and look to a PLACE partnership to power the future
San Francisco, CA; February, 2022 — PLACE, the industry’s only all-inclusive platform delivering intuitive technology and business services to top real estate professionals, announced today that Carl Medford and The Medford Team of the Greater San Francisco Bay Area are now powered by PLACE.
Medford, CEO of The Medford Team, entered the real estate through a series of serendipitous events. “I was winding down a long career of 24 years as a senior pastor of a large congregation in the East Bay,” explained Medford. “Just as I was retiring from the ministry, a friend called me with an idea.”
Medford’s friend was an asset manager, looking to diversify his clients’ investments, and was looking at real estate. Medford embraced the idea, earned his contractor and real estate licenses, and started flipping long before its heyday. He then reached out to his former congregation, letting all 600 families know about his transition into real estate, and from there, his business took off.
“We are a turnkey organization that can take a property in distressed condition and transform it.”
Medford is also passionate about serving his community and, in 2021, his team contributed more than $100,000 to organizations that provide fresh starts, including housing, to those who need help. “We want to live gracefully and give generously,” explained Medford.
“We made the decision to grow the easy way.”
“We knew that what got us where we are was not going to get us to the next level,” added Michelle Daniel. “We chose PLACE to partner with an organization that will support us through the next level of growth challenges all while creating value and opportunities for the entire team.” With ten people on their team, the benefits of a PLACE partnership become even more clear. Medford and Daniel look forward to receiving total support in all areas of team operations – finance, human resources, administration – along with a comprehensive package for each team member.
“Ben and I have been in industry masterminds and conversations with Carl for years, and we have so much respect for what he has built,” said Chris Suarez, Co-Founder of PLACE. “We are honored to have the opportunity to partner with him and his team in this next phase of growth for everyone.”
“We welcome Carl, Michelle, and the Medford Team to PLACE,” said PLACE Co-Founder Ben Kinney. “Carl’s background and commitment to achievement and philanthropy will reach even greater levels through this partnership with PLACE.”