PLACE Expands In New Jersey

LuxeLife Group partners with PLACE to optimize their client experience

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“With PLACE the team is bringing their skills to an even higher level to build generational wealth and opportunities for their families and clients.”

John & Simon Westfall-Kwong enhance the ability to scale, operational excellence, and profitability through partnership with PLACE.

MILBURN, N.J., February 2024 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that John & Simon Westfall-Kwong and the LuxeLife Group of eXp Realty are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Simon and John, owners and operators of LuxeLife Group are based in Short Hills and Summit, New Jersey. The team of real estate advisors serves 7 counties and 50+ surrounding towns primarily within a 60 minute commute to New York City with a substantial share of their overall volume focused on the luxury market. Last year, their team achieved an impressive business volume of $89 million, with a total of 69 transactions, contributing to their career tally of selling over 800 homes.

Simon, with an 18-year tenure in real estate following a career in fashion and interior design, and John, transitioning from non-profit management and fundraising, began their real estate journeys by investing and reselling properties. Their combined expertise and vision eventually culminated in the formation of LuxeLife Group.

LuxeLife Group, known for its client-centric approach and local expertise, has evolved into a formidable team, consisting of twelve agent advisors and a robust support staff. Their business development has been marked by unique challenges and innovative solutions, underpinned by a commitment to providing top-tier real estate advisory services.

The decision to partner with PLACE stems from their aspiration to amplify their business’s growth and profitability. “A focus on profitability is the value that PLACE brings that tipped our decision to partner with PLACE now, starting the year off right. There are so many other factors and amazing benefits that PLACE provides, but at the end of the day, we believe the structure and infrastructure that comes in with PLACE is going to make us more profitable while also enhancing our concierge client-focused priorities,” John elaborated. “We’ve had a successful and profitable business. But it could be more. When we stepped back and looked at it, we found that our hourly rate was lower than just about every productive agent on the team.”

Simon envisions this partnership as a pathway to exponential growth. “Our goal with PLACE is to grow our business 10x. This partnership is the catalyst we need to realize that ambition.” Having experienced just a taste of this so far, they’re confident they’ve picked the right partner. From the weekly calls for Directors of Operations to the All Partner Calls every Friday for everyone at PLACE, this duo is impressed with not just the knowledge shared but how it’s put into practice.

As they look to the future, they’re excited to be able to create a foundation of legacy. “We’re not just thinking about the now, but also about the future for our daughters, providing them a pathway to step into if they choose,” said John, “plus the team is bringing their skills to a higher level to build generational wealth and opportunities for their families and clients”.

Co-Founder Ben Kinney warmly welcomed LuxeLife Group to PLACE. “It’s fantastic to have such dynamic and forward-thinking partners like John and Simon on board. Their passion and commitment to real estate and their clients perfectly align with PLACE’s mission.”

Co-Founder Chris Suarez added, “Simon and John’s decision to join PLACE is a testament to their dedication to excellence and growth. Their remarkable journey in real estate is inspiring, and we’re thrilled to support them in building an even more prosperous future.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“Our goal with PLACE is to grow our business 10x. This partnership is the catalyst we need to realize that ambition.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.