The Limbird Team Partners with PLACE to Accelerate Market Expansion
“PLACE is not a company that we just hired to come in and help us. They are a business partner. We share a vision of growth in the future.”
ROGERS, Ark., April 2024 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, proudly announced today that Tara and Nick Limbird and The Limbird Team, the number one team in Arkansas, are now powered by PLACE.
Tara and Nick Limbird, owners and operators of The Limbird Team, have cemented their status as leaders in the Northwest Arkansas real estate market as the state’s number one team for 11 consecutive years. They service Northwest Arkansas and now also have a presence in the River Valley area. In the previous year alone, their team impressively closed 591 homes, totaling $215 million in volume. Over their careers, they’ve helped over 5,000 clients, solidifying their legacy with over a billion dollars in sales volume.
Tara’s journey in real estate began in 2004, following her tenure at Wells Fargo in home loans. Nick joined forces with Tara, bringing his extensive medical sales experience into the mix, and setting the foundation for what would become an award-winning team. Together, they have built The Limbird Team into the powerhouse it is today.
Nick reflects on their growth philosophy, “When we started, it was about getting a little better every day, taking another step up the mountain. We knew we wanted to build something special and enduring.” This mindset has been central to their approach, focusing on continuous improvement and innovation.
Their unparalleled success stems from a unique blend of innovation, dedication, and a steadfast commitment to excellence. “As we scaled, our focus has always been on not just growth, but enhancing our culture and operational efficiency. This is what sets us apart,” Tara Limbird stated, reflecting on their journey.
The decision to partner with PLACE is a strategic move aimed at leveraging the platform’s vast resources in technology, training, and business services to catapult their growth and efficiency to new heights. “This partnership with PLACE is a game-changer for us. It allows us to expand our offerings and streamline our processes in ways we’ve only imagined,” Tara Limbird explained, emphasizing the alignment between PLACE’s capabilities and The Limbird Team’s ambitious goals.
As the Limbirds expand beyond their home base in Northwest Arkansas, they’ve realized that they’ll be able to scale faster, more efficiently, and better with a partner. “At the time we decided to expand, we didn’t realize how complex it makes communication, culture, and opportunities for our agents.” When reflecting on the amount of time their operations team has spent inventing and reinventing their systems to work at scale with expansion, Tara said, “With PLACE we don’t have to keep reinventing the wheel. We can just use their wheel and put it in motion.”
PLACE offers agents and staff on The Limbird team a fast-track value, like 401k, stock, and health insurance, without having to decipher the mechanics and create the program. “I like the opportunity that it provides our agents. We’ve had a lot of agents who are loyal to us and have been with us for several years. We want to find ways to continue to pour into them, help them reach their goals, both financially and personally, and felt like this was a great opportunity, to leverage everything PLACE offers to support them,” said Nick.
Personally for Limbirds, PLACE offers a robust network of other team owners performing at a high level, and a team of seasoned executives that function as their own board of directors. While operating an independent brokerage offers many benefits and flexibility, Nick underscored that “it can feel like being on an island.” Tara elaborated on how PLACE fills that void. “PLACE is not a company that we just hired to come in and help us. They are a business partner. We share a vision of growth in the future, and that’s really exciting,” said Tara.
Ben Kinney, co-founder of PLACE, expressed his enthusiasm, “Having Tara and Nick and their stellar team join PLACE is a monumental addition. Their remarkable achievements and reputation in Arkansas highlights the caliber of professionals PLACE is designed to support.”
Chris Suarez, co-founder of PLACE, also commented, “The Limbird Team’s partnership with PLACE is not just a testament to their success but a statement of their vision for the future. We are committed to fueling their continued growth and helping them set new benchmarks in the real estate industry.”
