Streamlined Operations and Agent Growth Drive Pop Realty’s Partnership with PLACE
“I’ve reached a point where I just can’t do it all myself. PLACE will help us with recruiting, retention, and increasing agent productivity so we can focus on growing the team and serving more clients at a higher level.”
HOUSTON, TX, December 2024 – PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Kayla Sorrell and Pop Realty are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Kayla Sorrell and her team, Pop Realty, serving Houston and surrounding areas, have partnered with PLACE to take their business to the next level. With 77 units sold and $25 million in sales volume in 2023, Sorrell and her team have established a strong presence in the local market while building a reputation for cultivating repeat and referral-based business.
Sorrell began her real estate career in 2014, inspired by a lifelong passion for the industry and a family background in real estate. “I reached a point in my life where I decided I wasn’t afraid to take the leap,” she said, reflecting on her decision to pursue a career in real estate.
Since founding her team in 2020, Sorrell has organically grown Pop Realty by leveraging personal relationships and creating a culture that celebrates collaboration and individuality. “One of our agents was a past client, and another is a longtime friend,” Sorrell shared. By fostering these close connections, Pop Realty achieved over $20 million in sales between two agents while navigating challenging market conditions. A focus on strong client relationships and delivering exceptional service has been key to their success.
Sorrell is particularly excited about the training and development opportunities PLACE provides. “Our team will have access to industry experts, organized challenges, and consistent advice from leaders outside of myself,” she said. “This partnership will empower me to focus on supporting the team and building our business.”
PLACE’s proprietary technology and business services, including accounting, marketing, and talent acquisition, were also key factors in the decision. “With PLACE, we’ll be able to streamline the operations side of our business, allowing us to focus on what we do best: helping our clients achieve their real estate goals,” Sorrell added.
“Kayla and her team have built an incredible foundation based on strong relationships and consistent growth”, shared Ben Kinney, co-founder of PLACE. “We’re excited to help them scale their business and create even more opportunities for their agents.”
Chris Suarez, co-founder of PLACE, highlighted the alignment between PLACE’s values and Sorrell’s vision. “Kayla’s focus on delivering value to her clients and investing in her team’s success resonates with the core of what PLACE stands for. We’re proud to support her as she takes this next step in her business journey.”
With PLACE’s support, Pop Realty is poised to continue its trajectory of growth and success while maintaining its commitment to delivering exceptional service to clients throughout the Houston area.
