Heather Upton partners with PLACE for “plug and play” systems to scale her team
“I love the plug-and-play aspect of PLACE and am excited about the accountability that is built into the system.”
PENDLETON, Ind., April 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Heather Upton and The Real Estate Pros are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Heather Upton is the founder and CEO of The Real Estate Pros, serving the Indianapolis metropolitan area and East Central Indiana. Over the past 20 years, Upton has helped more than 2,000 people buy and sell real estate. In 2022, her team was included in the 2022 RealTrends America’s Best list. From 2017 to 2022, the Indiana Business Journal named The Real Estate Pros an All-Star Real Estate Team.
Upton never intended to be a Realtor® or have a job that worked for commissions, but a friend in need led her to her first steps into real estate. “I love creativity, so I built all the systems and processes for her business,” explained Upton. “I did get my license and sometimes ran the entire business from behind the scenes, still making good money.”
While she was successful in her early career, Upton took a few years off to be a co-director at the local animal shelter. She wound up returning to the real estate business.
That experience led her back into real estate full time, where she was no longer in the background. “I had all the business but had to work backwards to build the foundation,” explained Upton. “As I took a few things back, the accountability went up, and my team grew.”
Upton has since built a highly successful team that now celebrates 66% repeat and referral business, with a highly loyal and engaged client base. “Every client is invited to join our private Facebook group, ’Clients for Life,’ which is an online community where former clients can get advice, learn about our community, and stay connected,” she said.
For Upton, partnering with PLACE is opening a pipeline to recruit and train rockstar agents to her team. “Over the years, we have designed our own training system, which we then had to revise and change, and it was exhausting,” she said. “I love the plug-and-play aspect of PLACE and am excited about the accountability that is built into the system.”
Upton is excited about the prospect of growth and helping new team members live big lives. “I truly love my people and making a difference,” said Upton. “Everyone wants a paycheck but to be successful, you have to love people and love to help clients, whether it’s buying a house, selling a house, or simply being there to assist with anything else impactful in their lives.”
“Everyone wants a paycheck but to be successful, you have to love people and love to help clients, whether it’s buying a house, selling a house, or simply being there to assist with anything else impactful in their lives.”
“Heather’s career and passion focus on empowering others,” said Chris Suarez, co-founder of PLACE. “PLACE will help Heather make a bigger impact and achieve her growth goals.”