Haley Larson partners with PLACE to facilitate expansion plan
“PLACE already has such great systems with support ready to go — why would I want to reinvent the wheel?”
YAKIMA, Wash., February 2023 —PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Haley Larson and the Larson Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Haley Larson, CEO and Operator of the Larson Group, is an elite Realtor® in the Yakima and Kittitas Counties of Central Washington. Since earning her license in 2014, she has helped more than 600 families buy and sell real estate, and during 2022, she closed more than $54 million in volume through 151 transactions.
After graduating from Central Washington University, Larson didn’t find a corporate fit in Eastern Washington, where she wanted to live. “I had no idea what selling real estate entailed but the more I learned, the more I liked it,” she said. “People started calling me to ask what it takes to become a Realtor®. Eventually, I started recruiting them to join my team.”
Larson built her business by helping top producers host open houses and purchasing online leads. Her business is now largely referrals from friends and family, but she continues generating online leads for her team. For several years, Larson was recognized as a top 1% Realtor® within her nationwide brokerage, and she’s now pouring her talents and energy into her team.
PLACE partnership provides Larson with the roadmap to expansion, and she’s excited to leverage the plug-and-play resources.
With two small children, Larson values a work-life balance and wants her agents to develop well-rounded lifestyles beyond their careers. This supportive mindset echoes in the team’s supportive culture. The team also shares a gritty, driven ambition for elevating service, meeting unique client needs, and surpassing expectations to close next-level deals.
PLACE partnership is a significant factor in Larson’s growth goals and life plans. “I have goals for expansion, production, and reducing my piece of the team’s total production,” said Larson. “With PLACE, I can help agents be ultimate Realtors®.”
“I welcome Haley to PLACE,” said Chris Suarez, co-founder of PLACE. “She prioritizes her family and her team as she grows her business and I know that her leadership skills, spirit of fun, and desire for balance will all be critical to her success.”
“Haley is a highly intelligent mentor who empowers agents to surpass their potential while also making time for the most important things in life,” said Ben Kinney, co-founder of PLACE. “I am excited to see this team grow and live big lives.”