Advanced Technology Drives CENTURY 21 The Gene Group to Partner with PLACE
“With a tough market and new laws, it’s the perfect time for this partnership because iron sharpens iron.”
DAYTON, Ohio, July 2024 – PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Eugene F. Pridgett III and CENTURY 21 The Gene Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Eugene F. Pridgett III, owner and operator of CENTURY 21 The Gene Group, serves the Dayton and Cincinnati markets. Last year, his team sold 274 units with a sales volume of $58 million, contributing to their over 1,800 lifetime transactions.
From serving in the Air Force as a software engineer in avionics and programming for F15 fighter jets to stockbroker, Gene’s journey into real estate comes from a diverse and accomplished background. Gene began investing in and flipping houses. He earned his real estate license in 2007, became a broker in 2011 and began growing the team. Gene’s commitment to providing exceptional service and leveraging technology has been the cornerstone of his successful real estate career.
Over the years, Gene developed his business by leveraging IT solutions and emphasizing care and competence. As his business grew, it came time to select an area of focus. “I knew I couldn’t be in three places at once, so I decided to focus on cultivating real estate agents,” said Pridgett. This focus on supporting agents through teaching his sales, marketing, and technical skills has allowed his team to offer opportunities for more money, life, and growth by working together to leverage resources, skills, and time.
Gene decided to partner with PLACE for its advanced technology and systems, recognizing the need for a strong tech partner to maintain and grow his business efficiently. “I needed a partner with stronger tech and systems who shared my passion for technology solutions,” Pridgett explained. He was also drawn to PLACE’s shared values of character, collaboration, and teamwork. “Ben and Chris share my belief in people and systems. My acronym for systems is ‘Save Yourself Time, Energy, and Money!'”
With PLACE, his agents will gain access to unlimited upward potential. “There will be no lack, nothing that can not be achieved through the collective companies that are collaborating to create an environment for entrepreneurs to choose — or choose not — to be as successful as they want to be. There are absolutely no limits!” Pridgett enthusiastically shared.
The partnership with PLACE comes at a pivotal time, with Pridgett aiming to scale and expand his business amid a challenging market. “With a tough market and new laws, it’s the perfect time for this partnership because iron sharpens iron,” he said. “There is great opportunity in any market, but my favorite market is a hard one. Our partnership with PLACE will help us make the most of it. I’m excited for the consistent and reliable tech tools that will elevate my business and help our agents and customers reach their goals.”
“We’re thrilled to welcome Gene and his team to PLACE,” said Ben Kinney, co-founder of PLACE. “Their commitment to service and technology aligns perfectly with our values. We’re looking forward to helping them grow and achieve new heights.”
Chris Suarez, co-founder of PLACE, added, “Gene’s dedication to his agents and clients is truly inspiring. We’re excited to provide the tools and support they need to continue their success and reach their goals.”
