Ellen Curtis joins PLACE in key leadership role

Bellingham, WA; November 19, 2021 —PLACE, the real estate industry’s only all-in-one technology and business services platform powering the top 20% of agents, announced today that Ellen Curtis has joined the team as Vice President of Partnerships. Curtis will oversee the division that executes the onboarding of thousands of top real estate teams, production launch of tens of thousands of real estate agents, as well as integration of PLACE’s business services, technology and consulting services. In addition, she will drive company-generated business opportunities. 

Prior to joining PLACE, Curtis most recently served as Vice President of Operations for the world’s largest real estate franchise. In this role, she was responsible for strategic planning, people, budget and operations. As an executive leader, she was responsible for implementing a new model for independent brokerages, launching a new professional services division, leading a complete overhaul of the luxury strategy and transforming the company’s key events into virtual experiences. 

During her 17 years in the industry, she is credited for building a leading marketing and communications department from the ground up. She is also recognized for her positive impact developing scalable systems, training and technology for international regions while serving as Chief Operating Officer for the worldwide arm of a major franchise which grew from five regions with 1,000 agents to 40 regions with almost 10,000 agents during her tenure. 

“We have had the opportunity to know Ellen and observe her impact on the industry for almost two decades. Her results speak for themselves. Her commitment to excellence and service to others is aligned with who we are at PLACE,” PLACE Co-Founder Ben Kinney said. “We are proud to welcome her to our team.” 

As a real estate industry expert, Curtis was attracted to the technology and business services PLACE offers to top agents regardless of their brokerage affiliation. 

“This model allows agents to remain with their broker, leverage their already successful personal brands AND gain a network and operational systems that will take their business where they want it to go,” Curtis explained. ”It’s solving the most common problems top producers face, helping them move from having a job to owning a business. I’m thrilled that by joining Place, I get to walk alongside these entrepreneurs on that journey.”

As the number of PLACE operators continues to double year over year, the Success Division’s infrastructure, leadership and talent are critical to deliver PLACE’s value proposition in a scalable and meaningful way. 

“Ellen is a true impact player who is a strategic, big picture thinker but also recognizes what is most important in the moment. She has a track record of success building, implementing and scaling systems that will greatly impact the success and lives of our operators and their agents,” PLACE Co-Founder Chris Suarez said. 

Excited about the opportunity to directly impact the businesses and lives of many, Curtis continued, “Our team will ensure the experience our operators have of getting into business with us is world-class – that we quickly empower them and their teams with the strength of our operating system, our technology and the culture and community that PLACE offers. That we truly make this their happy PLACE!”

For more information, please visit www.place.com or click here to join. 


PLACE, the industry’s only fully integrated technology and business-services platform, powers high-performing real estate agents and their teams to drive greater scale and efficiency, consumer value, and profitability. For more information, please visit www.place.com or follow us on Facebook, Twitter, or Instagram.