Darden Group Partners with PLACE to Elevate Real Estate Services
“We’re at the bottom of a market that is ready to launch, and PLACE is the engine to exceed our past success.”
BIRMINGHAM, Ala., November 2024— PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Gene and Christy Darden and the Darden Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Gene Darden, a U.S. Marine veteran, has been the owner-operator of the Darden Group, serving the Birmingham, Alabama area since 2009. The team has achieved remarkable success with a lifetime total of over 1,500 homes sold. In 2022, the Darden Group expanded their service area to include Florida’s Emerald Coast, and handled 305 transactions that year alone, showcasing their dedication to excellence and growth.
Gene Darden entered the real estate industry driven by a desire to build something meaningful that would provide both stability and a challenge. After just two years in the business, with the inspiration from PLACE co-founder Ben Kinney, Darden began to scale his team, ultimately reaching 54 agents in 11 states by 2022.
“We chose to partner with PLACE to create a sustainable, ultra-successful business with no limits on growth,” shared Gene. After more than a decade of dedication and impact in their Alabama and Florida markets, the team saw PLACE as the ideal engine to propel them to new levels of success, especially as the market prepares for significant change. “We’re at the bottom of a market that is ready to launch, and PLACE is the engine to exceed our past success,” Darden noted.
Through this partnership, Darden aims to offer his team members an environment rich with structure, accountability, and robust business practices. “We’re a close-knit group, and PLACE is helping us create a foundation where our team of agents can succeed and make a lasting, positive impact.” With the comprehensive support that PLACE provides—including operational systems, technology, and business coaching—the Darden Group is positioned not only to expand their business, but also to impact many in a positive way by creating a supportive culture that nurtures growth and success. “PLACE provides a system that allows our agents to grow strategically and stay motivated. With PLACE, we’re creating new opportunities not just for our clients, but also for our agents,” Darden said.
“We’re thrilled to welcome the Darden Group to PLACE. Gene’s commitment to growth and his deep knowledge of the market make him an invaluable addition. We look forward to supporting his team as they continue to scale to new heights,” Ben Kinney, co-founder of PLACE shared.
Chris Suarez, PLACE co-founder, added, “Gene Darden has built a team rooted in service and excellence. Partnering with PLACE, he’ll now have the tools and support to make an even larger impact.”
With PLACE’s support, the Darden Group is poised to grow to new levels of success, serving clients and agents alike with a commitment to excellence, growth, and innovation in real estate.
