Homes By Cusi Partners with PLACE to Gain Leverage and Expand Opportunity
“I simply didn’t have the time to do it right by myself. It’s time to change that, and I know we can do that with the leverage PLACE provides.”
The South Florida-based team is aligning with PLACE to create more opportunities for agents and free up leadership to focus on growth, mentoring, and long-term vision.
BOCA RATON, FL., August 2025— PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Chris Cusimano and Homes By Cusi are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Chris Cusimano is the owner and operator of Homes By Cusi, serving clients throughout Palm Beach and Broward Counties including Boca Raton, Coral Springs, Delray Beach, Parkland, Wellington, and surrounding areas. His team closed 68 units in 2024 with $38.56 million in sales volume.
Cusimano first stepped into real estate in 2001 when he spotted a “We Buy Houses for Cash” sign and landed an apprenticeship with a house flipper. He was instantly hooked. “That hands-on experience led to a full-time obsession with helping people through real estate,” he said.
After a few years on his own and a few attempts at building teams with other partners, Chris officially founded Homes by Cusi in 2020. “This was my third try,” he said. “The first two didn’t work out because the visions didn’t align. But eventually a few people came into my world who were the right fit, and the team started to form around that.” Since its inception, Chris has been focused on intentional, values-based growth. The team now uses a 30-day interview and 90-day probation period for new agents, followed by a team vote. “The energy and positivity have to match. I absolutely love my partners,” Cusimano said.
Unlike most teams, Homes By Cusi leans heavily into warm outreach and storytelling through content creation. Rather than chasing cold leads, they focus on what they call the Dream 300, a curated network of people they engage with consistently through strategic communication, social media, and video to build authentic relationships.
“I see PLACE as a 10- to 15-year plan to build something that can run without me,” he said. “If I waited much longer, my retirement might get pushed to a point where I’d be doing and enjoying less.” With PLACE, Cusimano is planning to step back from production and lean into his strengths. “I am most excited to get out of production and into what I’m good at: recruiting, coaching, mentoring, and content creation,” he said.
His team will benefit too. With the right tools and models in place, agents will gain more clarity, better training, and benefit from the stronger leadership Chris will now be able to provide. “Having a model and plan matters. This gives me more time to pour into my team,” Cusimano said.
“We’re thrilled to have Chris and Homes By Cusi join PLACE,” said Ben Kinney, co-founder of PLACE. “Chris brings energy, creativity, and a commitment to doing business his way. We’re excited to help him scale that vision and give him the space to do what he does best.”
“Chris has spent years refining his business with clarity and intention,” said Chris Suarez, co-founder of PLACE. “His decision to grow through leverage aligns with how the best leaders lead. We are honored to support the next chapter.”
With PLACE behind them, Cusimano and the Homes By Cusi team are building a business designed for longevity, balance, and meaningful impact. As they continue to grow, the focus remains clear: create a high-performing environment where agents thrive, leadership leads with intention, and clients are served with care, consistency, and creativity.
