North Carolina’s Caren Fried partners with PLACE to provide superior agent opportunities

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“Things like number crunching, running payroll, and Human Resources tasks hindered me from supporting my team. PLACE will help me be more involved with my agents.”

With PLACE, Fried and her team, Welcome Home Realty Group, can focus on relationship-building as the “core” of their business.

RALEIGH, N.C., April 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Caren Fried and Welcome Home Realty Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Caren Fried is the owner and operator of the Welcome Home Realty Group, an elite real estate team serving the Raleigh-Durham-Cary area of North Carolina. Fried has helped more than 400 families buy and sell real estate since becoming licensed in 2013. During 2022, Welcome Home Realty Group closed $25 million in sales volume through 62 transactions.

Prior to entering the real estate industry, Fried earned a Master of Business Administration from the University of Florida and spent 17 years in corporate finance and accounting. As banks failed through the Great Recession, Fried decided she wanted more control over her career and income, and in 2013, earned her real estate license. As a newcomer in Raleigh, she was tasked with building a database quickly, so she routinely hosted open houses and called FSBOs and expired listings. After three years of a successful run as an independent agent, Fried assembled a team to scale her business.

Today, Fried is passionate about supporting her agents to grow their skills and surpass challenging goals. Her calling to empower her team led her to partner with PLACE. “PLACE tools and systems are leverage that will save us bandwidth so we can focus on the core of our business – relationship-building,” Fried said. “Things like number crunching, running payroll, and Human Resources tasks hindered me from supporting my team. PLACE will help me be more involved with my agents.”

Fried is excited to offer her agents the ability to earn health insurance and build a team within her team. “PLACE will help us get to the next level and give us access to many high-minded people who have achieved the success and growth we want,” Fried said.

“PLACE will help us get to the next level and give us access to many high-minded people who have achieved the success and growth we want.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.
“Caren is great at assessing and understanding business, and she’s applied that to growing her team with the right leverage,” said Ben Kinney, co-founder of PLACE. “I am thrilled that PLACE systems and tools will help her achieve her goals.”

“Caren is committed to helping her team, building community relationships, and helping clients achieve goals,” said Chris Suarez, co-founder of PLACE. “Her dedication and collaborative spirit align with the values of PLACE.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.