Powered by PLACE, Bethany Nelson and the Bethany Nelson Real Estate Group bring an authentic approach and passion for wealth-building
Twin Cities, MN, July 2022 — PLACE, the all-inclusive platform delivering intuitive technology and business services to top real estate professionals, announced today that Bethany Nelson Real Estate Group is now powered by PLACE. PLACE partners with leading real estate teams, regardless of brokerage, in more than 100 locations across the United States and Canada.
Bethany Nelson is an elite real estate professional serving the Twin Cities and is the recipient of numerous accolades including being named a Top 20 Professional Under Age 40 by the MPLS St. Paul Magazine. During her career, Nelson has helped more than 500 clients achieve their real estate goals. She is well-regarded in her market for her incredible drive and expertise and her embrace of relationships and results – together – above all else.
“I am so grateful that my journey has helped others find their way.”
Nelson began her real estate career at just 22-years-old – eager to prove herself and make her parents proud. “I was 22 but I looked 16,” she said with a laugh. “My parents’ friends didn’t want to work with me. So, I targeted first-time homeowners and took advantage of every networking opportunity I could find.” Nelson found a camaraderie with many of her clients who were also facing a difficult job market and challenging economic conditions. She could relate to those challenges as she had faced them herself, and guide them toward their goals with empathy and care.
While first-time homebuyers still seek out her expertise, many of her initial clients are now circling back around as they move up into bigger homes. As her repeat business grows, so do her referrals, supporting an ever-expanding sphere and book of business. “We are well trusted,” Nelson explained. “We take a very educational approach as well. Our people really love us and we love them.”
“The people, tools, and systems of PLACE will move my team further, faster than I could have on my own.”
In 2018, Nelson purchased her first duplex and found a passion and skill for investing. Since then, she has centered her business on this niche, becoming a real estate wealth advisor. “I get so excited about helping others build wealth,” she said. “As I have grown my own investment portfolio, I am also educating my clients on the opportunity, showing them how to buy their next home while keeping their other one.” Nelson and her team host a variety of events, including informal seminars where clients can relax, enjoy a beer, and learn about investing. “That’s how I believe business should be done,” she explained. “Just friends grabbing a drink and hanging out.”
For Nelson, a PLACE partnership represents a massive leap forward for her team, business, and clients. “I feel like I owe it to the people in my world to figure out how to do things even better,” explained Nelson. “At the same time, I want to fulfill both my personal and professional goals and get time back.” The partnership will also allow her to focus on her passions. “I have made decisions throughout my career for my clients and my team but now I am also considering what is going to fulfill my life,” she explained.
Nelson, a life-long learner and a visionary, wants every member of her team to be successful and in a position to build long-term wealth. “We are excited to grow the business,” she said. “The people, tools, and systems of PLACE will move my team further, faster than I could have on my own.” She also admits to working best within a like-minded community – from her wealth-building Facebook group to her fellow real estate professionals at PLACE. “I’ve been in the real estate world for 11 years,” she said. “I am proud of what our team has achieved and now working together with the best in the business, we are going to go even further.”
“We are thrilled to welcome Bethany to PLACE,” said Ben Kinney, co-founder of PLACE. “Her ambition, willingness to help others, and upbeat personality position her and her team to achieve great things. We are excited to help her get where she wants to go, faster.”
“Bethany is passionate about building authentic relationships with her clients, team, and community,” said Chris Suarez, co-founder of PLACE. “Her willingness to share her journey, inspire others, and lead them to financial freedom is remarkable. She is able to lean into challenges for the sake of growth, and PLACE is honored to grow alongside her.”
“Ben and Chris have shared tools with me over the past years that have helped my business grow,” said Nelson. “I am super grateful and really excited to be aligned with people who are as generous as they are.”