Bethanie Madewell provides “priceless” opportunities for her agents as Managing Partner with PLACE

Interested in what a PLACE partnership could do for your business? Find your PLACE.

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“The ability for agents to earn health insurance through PLACE is a game-changer.”

PLACE Partner Bethanie Madewell grows through the PLACE Opportunity Model and celebrates new milestone

TEMPE, Ariz., March 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Bethanie Madewell is now a Managing Partner of BKT Phoenix, powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Bethanie Madewell, team leader and partner at BKT Phoenix, is an elite Realtor® in Phoenix and Tucson. She became an agent in 2015, and within a few years, she was closing millions annually. In 2022, she closed $37 million in sales volume through 105 transactions.

Throughout childhood and adulthood, Madewell attended open houses and showings with her Realtor® grandmother, who had nearly 50 years of experience and always encouraged Madewell to explore the real estate industry. Before Madewell revisited the suggestion, she had a long career as a surgical veterinarian technician. “I had my heart set on animal care, but after 10 years and having two young children, I transitioned to real estate for the freedom and flexibility.”

As a Phoenix native, Madewell used her years of customer service experience with local animal owners to help build a thriving real estate career. Along the way, she met PLACE Co-Founder Ben Kinney, who coached her personally and professionally. “He invests a lot of time and energy into people,” she explained. “He coached me to quit bad habits, face several issues head on, and provided massive support.”

Kinney’s support shifted Madewell’s mindset. She began using scripts and systems to develop her business, and ultimately turned to PLACE for scalable systems and access to growth-oriented real estate business owners nationwide. “I have always wanted to be part of something bigger than myself,” said Madewell. “Many PLACE Partners have been in this business a lot longer than me, and learning from them changed the trajectory of my business.”

Madewell is also excited about the incentivized agent benefits that PLACE offers. “The ability for agents to earn health insurance through PLACE is a game-changer,” said Madewell. “And providing my team members with additional opportunities to grow their wealth is priceless.”

Many of Madewell’s team members have only worked in an upswing market and were caught off guard by the downturn, but thankfully, PLACE provides limitless training that tailors learning to match the current conditions. “I want to grow a team so internally strong that outsiders can’t tell who the true leader is. Our PLACE partnership impacts the whole team and our dynamics. We started talking more about ‘we’ and ‘us’ instead of ‘me’ and ‘I, and it changed our business entirely.”

Madewell appreciates her team and wants to see them live well-rounded, happy lives. “My reason to partner with PLACE goes way deeper than business for me,” said Madewell. “I’m doing what it takes to support my agents’ success – not only in business, but in their personal lives, too.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“My reason to partner with PLACE goes way deeper than business for me. I’m doing what it takes to support my agents’ success – not only in business, but in their personal lives, too.”

“I have had the privilege of being a part of Bethanie’s professional and personal growth journey,” said Ben Kinney, co-founder of PLACE. “Partnering with PLACE will help her build leverage and expand her team as it focuses on client and community service.”

“Bethanie focuses her real estate business on adding value to the lives of herself, her family, her team, and their clients,” said Chris Suarez, co-founder of PLACE. “Her generous mindset reflects PLACE values, and this partnership will power her journey to the next level.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.