Gray Team partners with PLACE to scale and grow their team
“We’ve built a great foundation, but PLACE will take us to the next level. PLACE has everything we need to grow, from training and lead generation to talent development and operational systems.”
SYRACUSE, NY, October 2024 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Ben Gray and the Gray Team at eXp Realty are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Ben Gray, owner and operator of the Gray Team, serves Central New York, including Syracuse. In 2023, his team sold 115 units and he has been part of over 1,200 transactions throughout his career.
Gray entered the real estate industry in 2009 after working in the nonprofit sector. “I saw real estate as an opportunity to own my own business and create the future I wanted,” Gray said. That desire for autonomy and long-term success motivated him to launch his real estate career.
Since then, Gray has built a team that thrives on a collaborative, “team first” mentality, ensuring that all members contribute to each other’s success. The Gray Team started growing in 2017, and key milestones have included the implementation of systems that allowed them to scale rapidly. In 2019, Gray partnered with a coaching company that helped him formalize his operations, which was instrumental in the team’s business taking off. Today, the Gray Team consists of three administrative staff and five agents, all dedicated to supporting one another and delivering exceptional service to clients.
Gray’s decision to partner with PLACE was driven by his need to expand his team and scale the business. “Our biggest challenge has been bringing on new team members and getting them productive,” Gray said. “PLACE excels in that area. With their structure and proven systems, we can grow faster and have more impact on buyers, sellers, and agent partners.” By joining PLACE, Gray aims to formalize his business even further, allowing it to become more scalable and empowering his team with the tools needed for long-term success.
PLACE will provide Gray and his team with a host of business services, from technology to operations support. “We’ve built a great foundation, but PLACE will take us to the next level. PLACE has everything we need to grow, from training and lead generation to talent development and operational systems,” Gray said. “I’m most excited about the opportunities PLACE provides for my team members—from enhanced training to production growth.”
Ben Kinney, co-founder of PLACE, expressed enthusiasm about the partnership, saying, “We’re excited to welcome Ben and the Gray Team to PLACE. Their dedication to building a strong team aligns perfectly with what we do. I’m looking forward to seeing them grow and make an even bigger impact in Central New York.”
Chris Suarez, co-founder of PLACE, echoed that sentiment, adding, “Ben has built a team centered on collaboration and support, and we’re proud to help them reach their goals. With PLACE’s systems and tools, they’re positioned to continue growing and serve their clients at an even higher level.”
With PLACE’s support, Gray envisions a future where his business is fully scalable and self-sufficient, allowing him to step into a more strategic role. “In five years, we want to have systems in place so the business can run without our daily involvement, while still enabling every team member to reach their goals,” Gray said.
This partnership empowers the Gray Team to build a sustainable business and elevate their success in Central New York’s real estate market.
