Hiram and Diane Aviles create a legacy through partnership with PLACE
“Our focus has always been on delivering an exceptional experience to our clients. With PLACE, we can take this to a whole new level.”
IRVINE, Calif., February 2024 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Hiram and Diane Aviles and Aviles Real Estate Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Hiram and Diane are owners and operators of Aviles Real Estate Group, serving primarily Orange County, with an emphasis on Irvine. Last year they served 42 clients and throughout their careers have helped more than 1,000 clients buy and sell real estate.
Before entering the real estate industry, Diane Aviles had a thriving career in corporate sales and public relations with Delta Air Lines. Her career took an unexpected turn following the 9/11 attacks, leading her to focus on raising their three children. Diane’s corporate experience later became a cornerstone in their real estate venture, particularly in enhancing customer service. “I brought everything I knew from Delta Air Lines,” she said. “It elevated our customer service.”
Hiram’s path into real estate was equally distinctive. Initially obtaining his license right out of high school, Hiram ventured into the foreclosure business that resulted from the Savings and Loan Crisis before fully immersing himself in traditional residential real estate sales in 1993. “I represented banks selling their foreclosures all over the country,” Hiram shared, underscoring his diverse experience.
The duo’s passion for providing exceptional client experiences remains at the forefront of their business. “We strive for what we call ACE – an Amazing Client Experience,” Diane said. Their unique concierge services and community engagement, especially in the education sector, set them apart in the industry. “I created our concierge program for many reasons and I feel it is not enough to just say relationships are important, clients are important, we must prove it by investing time in them,” said Diane.
Meanwhile, Hiram has expertise in real estate dynamics at both spectrums of the market, whether that’s navigating a tough market riddled with distressed properties or a highly competitive market positioning their clients to win. Together, they provide the perfect balance, allowing them to cater to a wide range of client needs.
The decision to partner with PLACE was driven by a desire to evolve and grow their business. Hiram articulates this vision, stating, “I wanted to grow a team so I can work on the business without having to do every piece of it.” This partnership with PLACE is seen as a stepping stone towards realizing this goal, offering a blend of discipline, structure, and the opportunity to focus on coaching and mentoring their team. “PLACE will bring more structure and discipline to our team. That leads to more sales and better lives for our agents,” he said. “It also means we can offer a higher level of service to more clients and the community as a whole.”
With this partnership, Hiram and Diane will leverage PLACE’s resources to enhance their operational efficiency and focus more on relationship-building and coaching within their team. Diane’s commitment to community involvement and Hiram’s aspiration to engage in coaching and teaching, particularly with the John Maxwell organization, reflect their broader goals.
Hiram and Diane Aviles’s partnership with PLACE is not just a business decision; it’s a reflection of their commitment to excellence, community service, and a vision for the future of real estate.
“We’re excited to join forces with PLACE, and we believe this partnership will allow us to elevate our services and provide even more value to our clients,” said Hiram. “Our focus has always been on delivering an exceptional experience to our clients,” added Diane. “With PLACE, we can take this to a whole new level.”
“We’re excited to welcome Hiram and Diane to the PLACE family!” said Ben Kinney, co-founder of PLACE. “Their energy, expertise, and dedication to their community are exactly what we’re all about. We can’t wait to see how PLACE systems and tools will help them achieve incredible things.”
“We are delighted to welcome Hiram and Diane Aviles to PLACE,” said Chris Suarez, co-founder of PLACE. “Their outstanding track record and deep commitment to their clients are a perfect fit with our vision. This partnership marks an exciting step forward for all of us.”