The Arizona Home Group secures limitless agent training and opportunities with PLACE
“We have a great reputation and great resources. But we don’t have time to implement the best training programs, and we believe PLACE will fill that gap, helping our agents, clients, and business.”
PHOENIX, Ariz., January 2023 —PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that John A. Sposato, Sharon Coffini, and the Arizona Home Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
John A. Sposato, founder and team leader of Arizona Home Group, has sold real estate in the Northeast and Southeast Valley of the Phoenix Metro Area since 1993. Sharon Coffini, co-founder of Arizona Home Group, partnered with Sposato in 2003 after he assisted her with a home transaction and recommended she consider a real estate career. Today, 78% of the Arizona Home Group’s business is from referrals and former clients, and in 2022, the team sold $58 million in sales volume, assisting 61 families with real estate transactions.
The duo are experienced with long-distance clients relocating to Arizona. They were some of the first Realtors® in this area to tap into Internet lead aggregators and used to mail information packets to consumers interested in moving to Phoenix. While internet leads have changed, the Arizona Home Group continues to make ongoing client connections a top priority.
During the Great Recession, Sposato and Coffini’s creativity and vision shined. They never listed a short sale because they pivoted strategically, holding seminars in Canada for people interested in sunny vacation homes. Their adaptability within uncertain market conditions now leads them to PLACE. “We have a great reputation and great resources,” explained Sposato. “But we don’t have time to implement the best training programs, and we believe PLACE will fill that gap, helping our agents, clients, and business.”
Coffini believes PLACE offers the tools necessary for people to work toward generational wealth. “John and I could do what we do alone without a team, but we want to help others achieve their goals. We believe PLACE is going to help us help our team while giving us back time for the parts of the business we enjoy, as well as time to pursue other life interests.”
Sposato is leaning on PLACE for efficient processes and systems that will allow him to consider more business options and focus on high-level priorities. “PLACE will help us with onboarding, training, and strengthening a culture of accountability,” said Sposato. “We need PLACE’s administrative support, and we look forward to the production rhythms and team improvements.”
“We believe PLACE is going to help us help our team while giving us back time for the parts of the business we enjoy, as well as time to pursue other life interests.”
“I welcome Sharon and John to PLACE and admire their desire to help others achieve financial stability,” said Chris Suarez, co-founder of PLACE. “Their creativity and compassion for their team and community are in alignment with the values of PLACE.”