Anderson Hicks Group partners with PLACE to grow and expand top-producing team
“PLACE offers a system that gives agents the opportunity to learn and gain clarity about the steps it takes to succeed.”
IDAHO FALLS, Idaho, August 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top real estate teams at any brokerage, announced today that Shawn Anderson, Mike Hicks, Kris Bertagnolli, and the Anderson Hicks Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Shawn Anderson, Mike Hicks, and Kris Bertagnolli, owners and operators at the Anderson Hicks Group and top Realtors® in Southeast Idaho, initially combined forces to focus to deliver the best client experience through systems, technology, and knowledge.
Hicks has been a Realtor® since 1988. After almost a decade in the corporate world he considered opening his own CPA office, but with a little prodding from his wife, decided to try real estate. Through phone calls, open houses, and a commitment to provide such great service to each client that they would refer him to someone else, Hicks built a tremendous business. Hicks remained a solo agent until 2014 when he partnered with a top agent and eventually formed his own team.
Kris Bertagnolli had a corporate background in sales. The mergers and acquisitions his company experienced left him looking for the next thing, and he found inspiration for a real estate career through his friend and agent, Shawn Anderson. He initially joined Mike Hicks’ team, but saw the synergies that were possible between both teams that were ranked no. 1 and no. 2 in their market. Within six months, the teams merged to form the Anderson Hicks Group in 2018. “We had complementary skills,” said Hicks. “We joined our marketing and technology to build a team that helped all of us succeed at a higher level.”
Now, they are partnering with PLACE to continue their goal of remaining top of the market. “The standardization of systems and technologies as well as the ability for us to stay in front of things makes PLACE a great partner for our team,” said Hicks. “As we look down the road, PLACE allows us to expand our business and evolve with our team members in a genuine partnership, where we’re each interested in growing each other’s businesses.”
The trio has already expanded the team into ancillary businesses and believe that PLACE is going to help stabilize and advance the core of their real estate business through training, processes, and accountability. “This will allow us to grow other businesses so the pie can get even bigger,” continued Hicks.
“As we look down the road, PLACE allows us to expand our business and evolve with our team members in a genuine partnership, where we’re each interested in growing each other’s businesses.”
Hicks, Anderson, and Bertagnolli also love the plug and play aspect of PLACE. “PLACE quickly provides the leverage we need so we don’t have to invest time, effort, and money in development, which should ultimately accelerate our growth,” said Bertagnolli.
These business owners understand the benefits that come with scale. “We recognize that with growth, comes opportunity. The bigger we are, the more resources we have, and the ability to fill roles that maybe individually as a smaller team, we didn’t have the budget for,” says Anderson.
In addition to support in areas such as human resources, marketing, and branding, Anderson also describes the financial services available via PLACE as “incomparable” in taking their team to the next level from a profitability standpoint. “We had a firm understanding of our numbers and budget, but it was nothing compared to what PLACE offers on the financial side,” he said.
“Mike, Shawn, and Kris have built a tremendous business through combining successful teams and systems,” said Ben Kinney, co-founder of PLACE. “PLACE is going to help them expand not only their real estate business, but all the ancillary businesses they seek to grow.”
“I love that Mike, Shawn, and Kris are focused on the future for their clients, their team, and their community,” said Chris Suarez, co-founder of PLACE. “Their desire to be frontrunners in real estate technology and systems is going to be amplified by the tools and accountability built into PLACE.”