Kimberlee Meserve and The Street Property Team of the Greater Boston Area are now powered by PLACE. Learn what makes her world-class team work and what led Kimberlee to join PLACE.
Boston, MA; February 2022 — PLACE, the industry’s only all-inclusive platform delivering intuitive technology and business services to top real estate professionals, announced today that Kimberlee Meserve’s Street Property Team is now powered by PLACE.
Meserve’s journey to becoming CEO of one of the most red-hot real estate firms in the Greater Boston Area began when she bought her first home. Her agent – noting Kimberlee’s amiable personality, stellar communication skills, and smarts – suggested she’d make a top-notch agent.
Starting out, Meserve relied on the age-old advice of tapping your sphere of influence to cultivate potential clients. But, being in her twenties, she found most in her circle didn’t feel ready to buy a house.
“I saw a massive opportunity for education around getting started with homeownership.”
“Through conversations with peers, I quickly learned that most of them felt they couldn’t afford to buy,” explained Meserve. “In actuality, they stood to save money by buying as opposed to renting. I saw a massive opportunity for education around getting started with homeownership, so I started a first-time homebuyers workshop.”
While the workshops weren’t instantly successful (only two people attended the first), Meserve understood the importance of iterating (she held the next workshop at a brewery instead of an office) and consistency. “It’s not about a singular event. It’s about consistency,“ she said. “Just because you try something once, and only two people show up, doesn’t mean you should give up.”
Meserve’s first-time homebuyer workshops gained traction over time, allowing her to steadily build brand awareness and equity, grow her team, and forge lasting connections. The success of her workshops underscored the importance of providing undeniable value to every client, no matter what stage they are at. “My mission is to provide value through education,” said Meserve. “When you provide people with value upfront, they will always come back to you.”
“Find your niche, dive into it, and be authentic.”
As her business has grown, Meserve has identified a few tenets that she feels set her and her team apart. The first is that she would never consider herself a salesperson. “We want our clients to find us grounded, relatable, and to see us as trusted guides, ready to help, not salespeople,” explained Meserve. “And, based on the feedback we’ve received, we are achieving that.”
The other is that she was able to identify a niche and use it as a lever to grow a well-rounded business with diversified lead sources. “Find your niche, dive into it, and be authentic,” said Meserve. Currently, 30 percent of her business consists of first-time homebuyers, 30 percent are agent referrals, and the remaining are client referrals.
“Our mission could not be more aligned with PLACE.”
Meserve finds the greatest fulfillment in uncovering more opportunity for her team. She discovered that while there was plenty of opportunity for her, she was eager for more professional development and wealth-building options for her people. This pursuit led her to PLACE.
“We welcome Kimberlee and her team to PLACE,” said PLACE Co-Founder Chris Suarez. “Her focus on the value of education for her agents and clients is in alignment with the values of PLACE. We look forward to growing with her and appreciate the value she brings to our network.”
Through PLACE’s economies of scale, proven systems, networks, and industry-leading resources and services, Meserve is thrilled for what’s next – both for her team and clients. One strategy she’s excited to implement immediately? Engaging the PLACE team to help her attract a wider audience for her workshops through optimized paid social.
“The systems, resources, and the people at PLACE are going to allow us to deliver on our mission to more people at a higher level. Providing opportunity, value, and education. That is our philosophy,” explained Meserve. “Our mission could not be more aligned with PLACE.”
“Kimberlee’s passion for education, personal and professional growth, and challenging the status quo have led her to great success and we are excited she has chosen to partner with PLACE,” said Ben Kinney, Co-Founder of PLACE.