
The Halstead Team of California’s Central Valley taps into the power of PLACE. Learn more about their thriving business built through SOI and how a PLACE partnership is going to keep them moving full steam ahead.
Stockton, CA; February 2022 — PLACE, the real estate industry’s only all-inclusive platform that combines technology, business services, and growth and profitability tools for top producers, announced today that the Halstead Team led by Norma and Brian Halstead is now powered by PLACE.
The Halsteads are known throughout the Central Valley for their servant’s heart, will to win, and, most distinctly, an uncanny ability to stay calm in any situation. They attribute this, in part, to their shared background in law enforcement – Norma as a dispatcher and Brian as a sergeant. At one of the most active police departments in California, Norma answered over a thousand calls a day. “After that, I can remain calm in any situation,” she explained with a laugh.
In their free time, The Halsteads developed an interest in and knack for investing in real estate. They partnered with a variety of agents to buy and sell investment properties and those experiences influenced their decision to enter the industry.
“Our culture is about service, integrity, and the will to win.”
Over their career, The Halstead Team has assisted 227 families in achieving the dream of homeownership and built a premier real estate business in California’s Central Valley, closing more than $25 million in volume in 2021. Looking to the future, the Halsteads see tremendous growth on the horizon – growth that is only possible through partnership. That’s what has led them to PLACE.
“PLACE is high-speed internet and everything else is dial-up right now.”

“PLACE has so much to offer: Onboarding new agents to our team, healthcare packages for employees,” he expanded. “PLACE will help us be more organized and prepare us to grow beyond anything we could do alone.” Norma shares Brian’s sentiment. “The people who are affiliated with PLACE are highly successful,” she added. “We are putting ourselves in the same room with them. And that’s going to push us forward.”
The entire Halstead Team is ready to embrace the people and value of PLACE and quicken their pace. “PLACE is high-speed internet and everything else is dial-up right now,” explained Lacy Cordero, The Halstead Team’s Director of Operations.
“The shared future of PLACE and the Halstead Team is bright,” PLACE Co-Founder Ben Kinney said. “The Halsteads are focused on growing their business through serving communities – including veterans and law enforcement – that are close to their hearts. We are proud to be able to stand by their side as partners.”