Ron and Eva Cedillo of HBR Team partner with PLACE for operational support

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“I partnered with PLACE because I wanted to find a better way to help serve our community and clients. This partnership allows us to do that while providing a clear growth path for our agents.”

HBR Team’s strategic move will enhance operational efficiency, fill leadership roles effectively, align with like-minded professionals, and continue their trajectory of growth and learning in the real estate market.

TRACY, Calif. February 2024 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Ron and Eva Cedillo and HBR Team are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Ron and Eva Cedillo, owners and operators of HBR Team, have long been serving the Central and East Bay in California. Based out of Tracy, California they service the surrounding areas including Livermore, Pleasanton, Stockton, and Modesto. Last year, their impressive business acumen led to a remarkable achievement of 112 properties and a volume just shy of $70 million, contributing to their career total of more than 1,000 transactions or homes sold.

Before diving into real estate, Eva was entrenched in corporate travel while Ron worked as a loan officer. Their foray into real estate began nearly 24 years ago, driven by necessity and a relentless entrepreneurial spirit. Ron became ill and that was the catalyst for Eva entering the industry. She knew she would have the potential to provide for her family without Ron if needed. “We always treated it like a business. It was never a part-time gig,” Eva said. “In the back of my mind, we didn’t know if Ron would ever get sick again. We were always prepping for doom. That drove us to make this work at a high level from the beginning.”

The Cedillos’ journey in real estate has been marked by innovation, adaptability, and a profound understanding of market dynamics. They were pioneers in building a real estate team, exploring new concepts like buyer’s agents and showing assistants long before these became industry standards. “We’re either going to be great at it, or we’re not going to do it,” Eva stated, reflecting their commitment to excellence. Their foresight and agility were evident as they successfully navigated through various market shifts, including the REO market, where they emerged as top REO agents.

The decision to partner with PLACE comes from a desire to focus on their core strengths, aided by PLACE’s robust support system. “I’m regularly surrounded by some of the top real estate team leaders across the country. We do lots of networking and mastermind groups,” said Eva.

When she first heard Ben Kinney speak at RATE, his message resonated deeply with her. This alignment grew stronger after meeting Chris Suarez. Eva added, “If I could have Chris and Ben supplement Ron as he spends some of his time growing another business, and I have this whole team working on things I don’t like to do – accounting, marketing, and HR – I can focus on my strength, which is running a real estate business.”

“Ron and Eva’s track record speaks for itself,” says Ben Kinney, co-founder of PLACE. “They are the epitome of what we look for in partners – dedicated, forward-thinking, and always putting their business first. We’re thrilled to have them on board.”

“Eva and Ron’s decision to join us is a testament to our shared vision of excellence in real estate,” says Chis Suarez, co-founder of PLACE. “Their unique blend of professionalism, market savvy, and commitment to high standards aligns perfectly with PLACE’s ethos.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“We’re either going to be great at it, or we’re not going to do it.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.