The Lutz & Cruz Group joins the PLACE network

Bellingham, WA, August 17, 2021 — PLACE, a tech-enabled real estate platform that partners exclusively with top producers to empower business growth and profitability, announced today that The Lutz & Cruz Group is now powered by PLACE.

At the helm of The Lutz & Cruz Group are husband-wife Robert and Carol Cruz along with co-founder Ken Lutz. This trio has a shared passion for helping others, creating dynamic professional paths (military, nonprofit, and sports, respectively), and transforming teams. Collectively, The Lutz & Cruz Group has made a profound impact, helping thousands of families and real estate professionals across Silicon Valley.

Since 2007, Robert Cruz served in various leadership positions with Intero — A Berkshire Hathaway Affiliate — including successfully leading and growing seven offices as Senior Vice President and Regional Manager before forming The Lutz & Cruz Group with his partners. 

Cruz and Cruz have always had a team approach to growing the offices. Lutz, who was a professional basketball referee before joining the real estate industry, quickly aligned with the Cruzs’ because of their approach to the business which is centered around impacting others’ lives and their commitment to being the best in the industry. 

“I have always been at the top of my craft. When Robert, Carol, and I joined forces, I was attracted to the opportunity to help people build lives worth living that transfer down from generation to generation,” Lutz explained. “PLACE has the same value proposition and a strong infrastructure to deliver. This allows us to impact more people while continuing to learn from the very best in the industry.”

The Lutz & Cruz Group leaders are passionate about providing proven systems for agent production and growth paths. They were first introduced to PLACE Co-Founder Chris Suarez by studying his world-renowned open house models. This grew into ongoing collaboration with Suarez. 

“When I first met Carol and Robert, I was impressed with their commitment to bringing the best training and systems to their people,” Suarez said. “That was just the beginning. Their hearts and vision for the future are in perfect alignment with PLACE.” 

After already achieving success in real estate, The Lutz & Cruz Group plans to tap into its partnership with PLACE to propel growth even further. Carol Cruz shared, “Chris provided us such great blueprints for success. Diving in deeper with PLACE will ensure long-term, scalable growth for our business and our agents. That impact is infinite.” 

“We are excited to be part of PLACE. We see a vision, and all strongly feel that collaboratively there is a new path before us.  We are one step closer to realizing the vision and not being on the outside looking in but being part of the group that is transforming how real estate works and how agents work. Ultimately, there is always a shining light and making things better. And here we are,” Robert Cruz concluded.