Joe Taylor Group Acquires Operational Excellence Through Partnership with PLACE
“It’s difficult to create big dreams and manage the dream along the way. PLACE provides the ability to create operational excellence to match excellent vision.”
LAS VEGAS, August 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top real estate teams at any brokerage, announced today that Joe Herrera and Taylor Prince of Joe Taylor Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Joe and Taylor have grown from a duo in 2005 to a powerhouse team that has closed over 10,000 transactions over their career with nearly 100 agents on their roster today. In addition to their team that focuses on residential real estate in Las Vegas, California, Utah, and Washington D.C., Joe and Taylor operate an investor division and have ownership in ancillary businesses, including mortgage and title.
Joe chose to get into real estate to create a bigger life, while providing more stability and financial opportunities for his family without a degree. Taylor was similarly motivated to become successful and earn considerable income from an early age, beginning his career in land development before learning about the income potential in sales from an agent colleague. Having a desire for a prosperous career, Taylor decided to make a change and earn his license.
Taylor started as a buyer’s agent working alongside Joe in 2004, two years after Joe entered the business. Within six months, the duo decided to formalize a partnership and open The Joe Taylor Group. They hit the ground running and saw early and quick success. As the recession set in a few years later, sales contracted but their team grew in size thanks to their expansive network. As market conditions improved, they took off once again, skyrocketing to new heights.
PLACE provides that road map through its opportunity and leverage models. “In PLACE, we found that complete business model for the agent – we provide the inspiration and opportunity, and PLACE provides comprehensive tools and systems to complete the package,” continued Joe.
While Joe and Taylor have achieved great success with their current operational support, they were less than excited by the day-to-day minutiae needed to get to the next level. “It’s difficult to create big dreams and manage the dream along the way. PLACE provides the ability to create operational excellence to match excellent vision,” Joe added. “For team leaders thinking, ‘How can I get it to the next level?’ The answer is PLACE.”
Rather than “throwing ideas against the wall to see what sticks,” or getting distracted by disjointed systems, PLACE will help dial in operations at the Joe Taylor Group with streamlined tech and fully-integrated solutions. And, they look forward to the collaboration that occurs with other top teams across the country to help shortcut trial and error to achieve immediate results.
Add in the mentorship from the co-founders and executive team that Joe and Taylor refer to as “monsters in the industry,” and the pair feels unstoppable. “Truly successful teams need both vision and integration,” said Joe. “The Joe Taylor group was founded on vision,” added Taylor. “Forget ‘the sky’s the limit.’ We want to have no limits.”
“In PLACE, we found that complete business model for the agent – we provide the inspiration and opportunity, and PLACE provides comprehensive tools and systems to complete the package.”
As they look to eventually nearly 10x their current market coverage, expansion runs deeper than covering more territories for Joe and Taylor. What lights their fire is thinking about the opportunities that this will bring to their agents’ lives, and the generational wealth they can build along the way.
“I am thrilled to welcome Joe and Taylor to PLACE. They have created a truly incredible business,” says Ben Kinney, co-founder of PLACE. “By leveraging PLACE’s operational support to help implement their visions, nothing will hold them back. I can’t wait to see where we go together.”
“It is an honor to welcome Joe and Taylor to PLACE. Their values of wanting to help their team members live incredible lives and create generational wealth aligns with PLACE,” says Chris Suarez, co-founder of PLACE. “I look forward to supporting them in reaching their incredible potential.”