Luxury Agents Russell Putterman and Matthew Lenner partner with PLACE for streamlined agent growth
“Longevity is important to me, and PLACE gives me the power to expand my world, giving my people more room to grow, so we all have the space to do more business together.”
MANHATTAN, N.Y., March 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Russell Putterman, Matthew Lenner, and FOCUS Real Estate are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Putterman is an elite real estate professional serving luxury markets in and around the New York City area, while Lenner focuses exclusively on the Long Island market. Putterman’s foray into residential real estate occurred when he partnered with an Israeli company purchasing apartment complexes in Manhattan. Lenner held a sales role in a different industry until 2005 when the duo — who lived in the same building at the time — decided to go into business together.
During the Great Recession, Putterman and Lenner’s business evolved by “bobbing and weaving” before they began doubling down on residential real estate and eventually launched FOCUS Real Estate in 2010.
In 2011, Lenner honed in on Long Island as the team’s first expansion location. Together, they have completed over $500 million in transactions covering sales of homes, apartments, buildings, land, office, and retail leases. In addition, they continue to focus on real estate investment holdings, largely in the multifamily vertical.
“We are a tight-knit team that works hard, plays hard, and over-communicates to ensure we are all on the same page,” explained Putterman. “Longevity is important to me, and PLACE gives me the power to expand my world, giving my people more room to grow, so we all have the space to do more business together.”
Putterman believes that partnering with PLACE will help him heighten business and allow him time for real estate investment opportunities. “PLACE offers growth for every person on the team,” he said. “The ability to earn health insurance, gain coaching, and be connected to like-minded PLACE teams will open up more career opportunities for them.”
Putterman will recruit new team members to empower and expand their impact on the Northeast market. “Our team culture is important to us and we want to share that while growing with more hard-working people,” said Putterman. Lenner underscores how a career in real estate can help give agents control over their time in a way that allows them to “live the life they love and love the life they live.”
“Having everything in one powerful system that makes agents’ daily business activities streamlined, simple, and easier to work with is a huge benefit with PLACE,” said Lenner. “The MLS search functionality in Long Island is antiquated, so the ability to tap into listing alerts and other functionality through Brivity is a massive benefit.”
“Having everything in one powerful system that makes agents’ daily business activities streamlined, simple, and easier to work with is a huge benefit with PLACE.”
“I welcome Russell and Matthew to PLACE,” said Chris Suarez, PLACE co-founder. “I love that their team members look out for each other and recognize the importance of their collaboration. PLACE will empower their unique culture.”