PLACE Expands in Seattle Area

Beth Grotelueschen partners with PLACE and gains access to suite of services designed to help her scale

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“PLACE will allow me to concentrate on what I do best – team-building, training, and real estate negotiation.”

Grotelueschen will fill her business’ “gaps in retention” and give agents a “longer runway for success” with PLACE.

SEATTLE, Wash., April 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Beth Grotelueschen and Beth G Homes are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.

Top Producer Beth Grotelueschen is the owner and team leader of Beth G Homes, serving the Seattle metropolitan area. In 2022, she closed $43 million in sales volume, helping 55 people buy and sell real estate.

Grotelueschen hosts the TV show “The American Dream: Selling Seattle.” In 2020, HomeLight named Grotelueschen a top negotiator. Grotelueschen won Seattle’s Five Star Real Estate Agent Award from 2019 to 2022.

Grotelueschen worked in advertising and owned the monthly publication Portland Real Estate Guide prior to launching her real estate career in 2008. Grotelueschen worked solo for four years while establishing a strong social media presence for her business. By the time she was closing over 35 transactions annually, she needed support, so she built a team in Seattle.

Grotelueschen attended several workshops and came across the PLACE Partner value proposition that addressed her tiring obstacle — the cycle of training agents who’d leave within a few years. “PLACE will fill the gaps in retention, giving my agents a longer runway for success so they can stay on my team forever,” Grotelueschen said. “The most appealing part is PLACE’s 90-day intensive agent onboarding and training. Our agents will be up and running at record speed now.”

“Running a small business/real estate team is rewarding and also challenging. You have to wear a lot of hats,” Grotelueschen said. “PLACE will allow me to concentrate on what I do best – team-building, training, and real estate negotiation.”

With PLACE, Beth will have the resources of a large company while running her own small business. The suite of services PLACE offers will help take her powerhouse team to the next level. “I now have marketing, legal, and accounting departments. I love having our own CFO to consult with for financial decisions,” Grotelueschen said. “With PLACE, the business side of Beth G Homes is as streamlined as the client side. This will be a game changer for our team.”

“With PLACE, the business side of Beth G Homes is as streamlined as the client side. This will be a game changer for our team.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.
“Beth knows how to build a self-sufficient team and has demonstrated that she can lead and impact her agents to be high-achievers,” said Ben Kinney, co-founder of PLACE. “The training, retention, and business management pieces of PLACE will help her even more.”

“Beth dedicates herself to ensuring clients have the best real estate experience possible with anyone on her team,” said Chris Suarez, co-founder of PLACE. “PLACE systems and support will give her more time to build relationships as she grows her team and expands her business.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.