Ramon Casaus, Alex Cordova, and ROC Real Estate Partners enter a new era with a PLACE partnership
“Our agents share our values, know what they are doing, and are willing to go the distance for every individual client.”
ALBUQUERQUE, N.M., June 2022 — PLACE, the industry’s only all-inclusive platform delivering intuitive technology and business services to top real estate professionals, announced today that Ramon Casaus, Alex Cordova, and the ROC Real Estate Partners are now powered by PLACE. PLACE partners with leading real estate teams, regardless of brokerage, in more than 100 locations across the United States and Canada.
Ramon Casaus – best-selling author, entrepreneur, and host of the popular podcast, Battle Tested Business, and owner of ROC Real Estate Partners – knew from a young age he wanted to be in real estate. His dad, a builder in Albuquerque, suggested he earn his real estate license and told him about a lucrative custom home deal he had recently worked on with a local agent. Casaus was sold – the freedom, opportunity, and potential income seemed like the perfect career for him. As a broke college student, without the funds to pay to take the real estate licensing exam, Casaus took a job with a traveling explosive demolition team and saved every penny he could. When he graduated from college in January 2016, he also earned his real estate license, and immediately started selling houses.
Casaus and Cordova genuinely like and respect each other and have built a successful business based on their mission: To build the most trusted and elite real estate experience in the world. At the start of their journey, they found clients by following up on for sale by owner properties and expired listings. As their business grew, the two hired a marketing manager who enhanced their brand, fine tuned their message, and ensured clients were treated to a truly white glove experience. These efforts formed a foundation for ROC’s rapid growth, and soon, more like-minded agents joined the team. In 2021, they closed over $120M in sales volume from approximately 500 closed units.
“I think that PLACE offers the best value proposition I have heard in real estate so far.”
Casaus and Cordova had known about PLACE since its inception, but it was in March 2022 that they began to seriously look into the opportunity. “We are already pretty aggressive in growth, but PLACE provides even more horsepower to what we already do and what we want to do,” explained Cordova. “We can all learn from each other and we want to be contributors and help other teams as well,” said Casaus. “We are always looking for quality people and PLACE helps with the value proposition for creating solutions for those people.”
According to Casaus, he and Cordova were not looking for change in their business, which is more profitable than it has ever been. “When we are doing really well, that is the time to look for new opportunities,” explained Casaus. “We don’t need the PLACE partnership for us to be successful, but we can definitely go further, faster with it and the value proposition for our agents is exciting.” ROC Real Estate Partners is already expanding into the Phoenix, AZ and Denver markets, and is looking to PLACE’s systems, models, and tools to expedite their expansion. And, with a successful insurance company already in operation, Casaus and Cordova are leaning on PLACE to bring in more ancillary businesses under their umbrella.
“We are so honored that Ramon and Alex have chosen to partner with PLACE,” said Chris Suarez, co-founder of PLACE. “Their expansion into Arizona and Colorado is bold and I can’t wait to watch them continue on their rapid growth trajectory alongside PLACE.”
“Ramon and Alex have built an awesome real estate organization together,” said Ben Kinney, co-founder of PLACE. “Their entrepreneurial spirit and business know-how is inspiring, and with PLACE, there isn’t any goal they can’t achieve.”
“I am super excited to be in partnership with a group that is so similar to our ROC family,” said Cordova. “We are ready to take over the world.” Casaus agrees and believes partnering with PLACE provides every agent on the ROC team a runway to achieve all of their goals. “We are now able to give our agents a clear cut path to a successful, productive, and profitable business positioned for long-term growth without all the headaches and stress we had to go through,” he said. “I think that PLACE offers the best value proposition I have heard in real estate so far.”