Steve and Michal Castle partner with PLACE to scale their team through proven systems
“Being intentional with our past clients, our sphere, and our community involvement has really built our business.”
PHOENIX, Ariz., November 2022 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Steve and Michal Castle of Castle Real Estate Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier, and currently supports over 150 real estate businesses across the United States and Canada.
Steve and Michal Castle, team leaders of the Castle Real Estate Group, are elite real estate professionals who consistently rank in the top 1% of agents nationwide. Michal is a third-generation real estate professional. Together they have helped more than 1,000 families achieve the dream of homeownership since 1996. During 2021, the Castle Real Estate Group closed $44 million in sales volume, assisting 88 families with their real estate needs.
The Castles first joined the industry through a family member’s real estate business. Steve discovered a natural talent cold calling for expired and FSBO listings. “I was good at it because I was not afraid to call people,” he explained. “I learned a lot about stewardship and meeting people where they are to create a win-win situation.”
“I am creative in my business now,” Steve explained. “I started looking at the kind of clients we want, how to treat them, and how to best communicate with them. Looking back, it all seems obvious, but it took this experience to change my entire business approach,” he said. “We started having client events and began offering them value, without asking for anything in return. Being intentional with our past clients, our sphere, and our community involvement has really built our business.”
Over the past few years, Castle has coached other real estate professionals. Adding value to others’ businesses sparked the realization that he could grow his team with PLACE.
“I have huge goals, and the way to achieve them is through making the team bigger,” he explained. “My coaching experience helped me see that if I could pour into agents on my own team the way I did with agents across the country, I could have a stellar team. I can recruit new agents, no problem, but partnering with PLACE gives me the ability to efficiently scale my team through systems & retain them through our massive value.”
“Partnering with PLACE gives me the ability to scale my team through systems.”
“I love that Steve has huge goals and that PLACE will help him create the pathway he needs to get there,” said Ben Kinney, co-founder of PLACE. “Partnering with creative people like Steve is exciting. It is going to be fun to watch as his team expands.”
“I know where I am and what I can do, but that is not a big enough life for me,” said Castle. “PLACE is the missing piece in that expansion. We are truly partners, and everybody I have met are just great people.”