Anthony Alfarone and Alfarone Home Team partner with PLACE to springboard more growth
OCALA, Fla.; October 2022 — PLACE, the industry’s only all-inclusive real estate platform delivering intuitive technology and business services to top real estate professionals, announced today that Alfarone Home Team has partnered with PLACE. PLACE improves profitability and production for the top 20% of real estate teams, and currently supports over 150 real estate businesses across the United States and Canada.
Anthony Alfarone, CEO and Team Leader at Alfarone Home Team, is an elite real estate professional in the Greater Ocala, Florida area, which includes Ocala, The Villages, and Marion County. During 2021, he closed more than $40 million in home sales volume, helping 155 families achieve the dream of homeownership.
“I am confident that taking this step to partner with PLACE at this time is the right move for my agents, my clients, and me.”
Alfarone’s drive to succeed and willingness to listen to new business ideas helped him grow the successful team he has today. “My team doesn’t have gimmicks; we just work hard and do whatever it takes to help our clients get the properties of their dreams,” he said. “We realize that a seamless real estate transaction can be a life changing experience for our clients and we hope by providing that we can generate repeat and referral business.”
“PLACE gives me the power to build a true business with longevity in mind… I don’t know exactly where the market is going, but I do not want to be left behind.”
Alfarone has succeeded by creating a distinguished business in his market and he sees PLACE as a natural extension of that leadership. “PLACE gives me the power to build a true business with longevity in mind,” he said. “I want to be able to concentrate my attention on growing my agents and improving my business. I don’t know exactly where the market is going, but I do not want to be left behind.”
Alfarone also believes PLACE gives him the resources to keep his agents focused on getting deals done and serving clients at the highest standard. “I really want my team to always be in the conversation and a consideration when individuals in our market are looking for a real estate professional,” Alfarone said.
“I am happy that Anthony has partnered with PLACE,” said Ben Kinney, co-founder of PLACE. “I know that PLACE will allow him to focus on his short-term and long-term goals of expansion and leverage.”
“Anthony has always been willing to listen to new ideas and adopt those that best fit his business,” said Chris Suarez, co-founder of PLACE. “That adaptability and forward thinking is what partnering with PLACE is all about and we look forward to watching his team expand.”
“This is a big step for me,” said Alfarone. “But, it is a big step into the future, and I know it is going to be the right step for my team.”