The Tiffany Home Team leans on PLACE to navigate and thrive in real estate market shifts

Interested in what a PLACE partnership could do for your business? Find your PLACE.

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“PLACE can take the pieces that are critical to our success — the onboarding, training, and systems — which provides an anchor to what we do every day.”

Tiffany Lachnidt has partnered with PLACE to take some of the day-to-day tasks off her desk so she can focus on expanding her team and engaging her clients through market shifts.

COLORADO SPRINGS, Colo., November 2022 — PLACE, the industry’s only all-inclusive real estate platform delivering intuitive technology and business services to top real estate professionals, announced today that Tiffany Lachnidt and The Tiffany Home Team have partnered with PLACE. PLACE improves profitability and production to make running a real estate business easier, and currently supports over 150 real estate businesses across the United States and Canada.

Team owner and expansion partner Tiffany Lachnidt is an elite real estate professional in the Colorado Springs, Fountain, and Monument areas of Colorado – also known as the Pikes Peak Region. Over the course of her 18 year career, Lachnidt has closed more than $444 million in sales volume, assisting more than 1,700 families achieve the dream of homeownership.

Lachnidt had been out of the workplace for five years as a stay-at-home mom when she decided to get her real estate license. The real estate agent who had helped her family purchase a home advised her on when and how to get into the business. Lachnidt began working on weekends, hosting as many as four open houses, before she was able to jump into real estate full time.

She started by spending the first part of every day generating leads. “I was one of the first people in my area to get into Internet marketing,” Lachnidt said. “I was excited to get into real estate where there were no limitations, and nobody was asking me about my experience or educational background. It was a way for me to be an entrepreneur.”

Like many elite Realtors®, Lachnidt soon had more business than she could handle and hired people to fill the gaps. “Teams were not much of a thing back then and I had several humbling experiences,” she said. Looking to scale further, Lachnidt decided to partner with PLACE so that her team can grow purposefully. “With PLACE, I can move fast and others can move at the pace that makes them feel comfortable,” Lachnidt explained. “PLACE can take the pieces that are critical to our success — the onboarding, training, and systems — which provides an anchor to what we do every day.”

Lachnidt believes PLACE puts her in position to hire the right people and to have the time to focus on marketing and leading. “We are not supposed to be good at everything,” Lachnidt explained. “The consistency and reliability of the people we attract will become the glue that takes this team to the next level.”

Announcing a new partnership: Kimberlee Meserve and The Street Property Team are powered by PLACE.

“The consistency and reliability of the people we attract will become the glue that takes this team to the next level.”

While the media and numerous prognosticators try to predict the future of the real estate market, Lachnidt is more circumspect. “We had to learn to pivot through other markets and this time is no different,” she said. “We’ve done this before and we have to pick our arms up, push our shoulders back, and get the work done.”

“I welcome Tiffany to PLACE,” said Ben Kinney, co-founder of PLACE. “She is a ball of energy who is ready to make things happen and is willing to do the work necessary to succeed. I look forward to watching her team work quickly to build wealth, serve clients, and achieve their goals.”

“Tiffany is quick to help her clients, her team, and her community,” said Chris Suarez, co-founder of PLACE. “I am so happy she partnered with PLACE and look forward to working with her through whatever transitions the real estate industry faces over the next few years.”

Interested in what a PLACE partnership could do for your business? Find your PLACE.