Peter Luu leverages PLACE resources on his way to the long-term goal of $1 billion annual sales
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“I need support in training agents at the beginning of their careers. PLACE can help me create leaders who I can bring to a higher level.”
ORLANDO, Fla., February 2023 — PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Peter Luu and Peter Luu Signature Group of eXp Realty are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Peter Luu is the CEO and Team Leader of Peter Luu Signature Group, serving the luxury market in Central Florida. His team was ranked no. 1 for listings and homes sold in Lake Nona within two years of launching the business. Luu was honored as the no. 1 luxury agent for six years at his previous brokerage, Premier Sotheby’s. He is also recognized by America’s Top 100 Real Estate Agents®.
Since 2014, Luu has helped more than 500 families with their luxury real estate needs, and in 2022, his team closed $74.1 million in sales volume through 104 transactions.
For 10 years, Peter was a successful electronic components broker and his company’s top-grossing profit producer, but ultimately he missed having customer interaction. Within a few months of being licensed, he fell in love with the industry and left his successful career for a passionate chance in a client-centered position.
Over the years, Peter has established a strong team and is committed to consistently growing the business. “We doubled our volume every year for the first five years,” he said. “I took all the money I made and reinvested it to build the company’s foundation.”
Peter considers PLACE partnership as a fundamental structure that will support his team’s development. “I”m excited for PLACE’s New Agent training,” he explained. “I can train agents near or at my experience level, but I need support in training agents at the beginning of their careers. PLACE can help me create leaders who I can bring to a higher level.”
Peter’s expanding his business to support his big-picture goal to one day close $1 billion in sales volume in a single year while still prioritizing his faith, family, and friendships. His exceptional vision inspires his agents’ professional endeavors and sets the tone for the team’s hard-working culture. “We have a lot to be proud of,” he explained. “PLACE will help us achieve the skill levels necessary to reach our highest goals. Collaborating with industry icons will elevate me to elevate my team — you have to think bigger to get to the next level.”
“PLACE will help us achieve the skill levels necessary to reach our highest goals. Collaborating with industry icons will elevate me to elevate my team — you have to think bigger to get to the next level.”
“Peter sets big goals and reinvests in his business to ensure growth,” said Chris Suarez, co-founder of PLACE. “I love that PLACE will be part of his foundation for expansion and that his team, clients, and community will also reap the benefits of his success.”