Florida real estate agent Melissa Miller positions her business for expansion with PLACE
“PLACE has the roadmap to a bigger business, and I’m ready to implement those tried and true processes.”
FORT LAUDERDALE, Fla., January 2023 —PLACE, the industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Melissa Miller and The Melissa Miller Group are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Melissa Miller is the CEO and team leader of The Melissa Miller Group at eXp Realty. She is an elite Realtor® in the Miami and Fort Lauderdale area and has helped more than 850 clients buy and sell real estate. In 2022, she closed more than $50 million in sales volume through 120 transactions.
Miller has a background in music, staffing, and mortgage. She began developing her real estate career 20 years ago with referrals being the primary driver of her business. Miller has been featured on Buzzfeed, the DIY Network, “House Hunters,” HuffPost, and in Weston Magazine.
Miller is partnering with PLACE to expand, and points to the value proposition of agent recruitment as the avenue to gain leverage. PLACE growth models are designed to provide agents with incentivized opportunities such as building a team within a team while consistently meeting specific production standards.
As Miller expands, she wants to preserve her team’s family-like culture that is grounded in encouraging, supportive collaboration. The team meets weekly for a mindset-focused discussion, a habit that aligns with the culture and values of PLACE. Miller believes this partnership will strengthen her team’s culture. “I want to help my agents advance their careers and better their lives,” Miller said. “That is an essential part of my life, and opportunities like earning health insurance and other financial tools is exactly what I’ve been looking to gain with expansion.”
Client service is also a motivation for partnership. Continuous client contact and providing transparency are key elements of Millers’ success. “We don’t lose clients because we keep them in our community and we stay in contact,” she said. “We ensure clients have every detail of information they need even after closing, and we make sure to celebrate their success in the transaction.”
Miller’s client transparency will strengthen with the support of the PLACE platform and technology that offers consumers online access to the detailed progress and steps of agents’ efforts.
“PLACE partnership will help me build a mega team,” said Miller. “But more important than my team size is that my agents are productive and happy. With everything we are doing now, we will benefit from it for years.”
“PLACE partnership will help me build a mega team. But more important than my team size is that my agents are productive and happy. With everything we are doing now, we will benefit from it for years.”
“I welcome Melissa to PLACE,” said Chris Suarez, co-founder of PLACE. “She makes sure her agents and clients are taken care of in resources and relationships. Her consideration of her agent’s success is the trademark of a great team leader. Her leadership skills will only grow stronger with PLACE resources, and that will benefit her expansion even more.”