Lincoln Select Real Estate Group Joins PLACE to Scale Growth and Elevate Agent Success
“We’re most excited for our agents and leadership team to be in rooms with people who think and work at a high level.”
LINCOLN, Neb., March 2025 — PLACE, the real estate industry’s only all-in-one business services and technology platform for top teams at any brokerage, announced today that Matt Mick and Greta Rottler and their team, Lincoln Select Real Estate Group, are now powered by PLACE. PLACE improves profitability and production to make running a real estate business easier.
Matt Mick and Greta Rottler, owners and operators of Lincoln Select Real Estate Group, lead a top-producing team serving Lincoln, Nebraska. Recognized as the #1 Medium Team in Nebraska in both 2022 and 2023 and ranking #24 in the nation by RealTrends, their team has built a strong reputation for professionalism, excellence, and community impact. With 224 transactions in 2024 and over 2,000 lifetime transactions, their influence continues to grow across the region.
Matt entered the real estate industry in 2013 after studying business and education at the University of Nebraska Omaha. His passion for leadership and professional growth led him and Greta to launch Lincoln Select Real Estate Group in 2018. “Helping agents grow both professionally and personally has always been something that brings us joy,” Matt shared. “We started small, saw the team expand to 25, then drop back to seven before climbing again. Through it all, our focus has remained on training and supporting exceptional real estate professionals in our market.”
Today, Lincoln Select Real Estate Group is known for its strong values and commitment to excellence. The team operates around four core principles—being Driven, Growth-Oriented, Invested, and Authentic. Their leadership team’s mantra is simple: “Empowering badass agents.” This philosophy has not only shaped their internal culture but has also led to widespread community recognition, including multiple “Lincoln’s Choice” awards and being named Business of the Year by the Lincoln Homeless Coalition.
The team is particularly excited about the opportunities this partnership brings to both agents and leadership. “We’re most excited for our agents and leadership team to be in rooms with people who think and work at a high level,” Matt said. “We believe that surrounding ourselves with top industry leaders through PLACE will help us continue to grow and elevate our business.”
“Their numerous local awards and recognitions prove that Matt and Greta have built a team that truly serves their community, their clients, and their agents at the highest level,” said Ben Kinney, co-founder of PLACE. “Their commitment to professional growth and elevating the industry through training and leadership is inspiring. We’re honored to support them as they scale and continue developing professional and caring agents who shape the future of real estate in Nebraska.”
“Matt and Greta have built an agent-focused, values-driven business that empowers professionals to grow while delivering exceptional service to their clients,” said Chris Suarez, co-founder of PLACE. “With PLACE, they now have the platform to scale their impact even further. We’re excited to support their expansion and help them create more opportunities for both agents and clients to thrive.”
“Through this partnership, Lincoln Select Real Estate Group is positioned to expand its impact, create new opportunities for agents, and streamline operations for long-term success. ‘PLACE allows us to step back into production while also exploring new streams of income and investments,’ Matt said. ‘We’ve always prioritized growth and excellence, and PLACE gives us the tools to scale strategically while continuing to serve our agents and community at the highest level.'”
